It's not always easy for companies to create the perfect value proposition that connects with consumers and makes them convert. Fortunately, companies can always learn from the example of some of the ...

Marketers leveraging Google Analytics will soon be forced to switch to an entirely new system to measure web traffic, Google Analytics 4 (GA4). Google’s next-generation measurement solution will replace Google’s ...

NFT projects can't succeed without promotion. After all the hard work that goes into creating an NFT collection, the best way to launch it to the public and get it ...

The debate around digital fatigue really comes down to an age-old dilemma of nature vs nurture. Are audiences naturally turning away from digital channels or, are they being conditioned to tune out because of ...

When it comes to public relations strategies and campaigns for startup companies in the tech industry, things are either very simple or very complicated with no in-between. That means some tech startups believe ...

A perfect story will not be of any use if nobody gets to hear it. Designing a public relations strategy for a non-profit does not necessarily have to be challenging. ...

To make sure that the image of a brand remains in the minds of consumers, PR professionals need to adjust the strategies they adopt to the new media environment. To ...

This year, the GAIN Conference held a mid-year check-in to help support marketers supporting B2G organizations ramp up their efforts as we return to a more normal state of affairs. ...

Video content has become a popular tool for public relations efforts across every industry. These days companies of all sizes and across all industries have started using video content to ...

Public relations can help travel tech companies get in front of the public and attract new customers or investors because the right public relations strategies are all about developing positive ...