Grocery robots, Chip and Joanna Gaines, and 16,000 industry leaders – what could this be? The National Retail Federation brings together innovative industry leaders, technology that is disrupting the retail space, and influencers – like our favorite HGTV couple. NRF 2019 hosts over 16,000 retailers and 800 exhibits where sales and marketing teams can dive into the evolving world of customer experience and consumer technology. Marketers and sales leads from any industry can learn from the impressive displays, social campaigns, and guerrilla marketing tactics surrounding the show.
— NRF Big Show (@NRFBigShow) January 13, 2019
— Julia Towne (@JuliaTowne) January 13, 2019
NRF is one of the largest retail shows and offers companies the chance to showcase and test new technology. The marketplace floor is full of booths bustling with robots and test products – some could even be in a store near year by the end of the year.
— Intel IoT (@Inteliot) January 15, 2019
— Evan Kirstel (@evankirstel) January 17, 2019
— Vala Afshar (@ValaAfshar) January 13, 2019
At NRF, technology is everywhere, but the main topic of conversation for industry leaders and influencers was customer engagement. Speakers included Marvin Ellison, President and CEO of Lowe’s, Heidi Zak, Co-Founder and Co-CEO of ThirdLove, and Tina Sharkey, CEO and Co-Founder of Brandless.
— NRF (@NRFnews) January 15, 2019
.@Target CEO Brian Cornell: It doesn’t matter if you’re a big or small company, you need 4 keys to stay evolving:
1. Start with the consumer in every decision.
2. Invest in yourselves.
3. Reinvest in stores, tech, fulfillment and your teams.
— NRF Foundation (@NRFFoundation) January 14, 2019
— CEOAction (@CEOAction) January 13, 2019
With inspirational speakers, innovative technology, and a fun atmosphere, NRF is a conference where everyone can learn someone. From the CMO to the new sales guy, NRF provides attendees with information on trends and tactics to tackle the retail industry that is ever evolving.
Survey data suggests that 47% of consumers have gone to a physical store for the first time after a positive online shopping experience. #NRF2019 #coresightresearch #onlinetooffline #clicksandbricks #o2o #retail #innovation pic.twitter.com/m4f9VxxpgE
— Coresight Research (@CoresightNews) January 13, 2019
— Charlie Isaacs (@charlieisaacs) January 13, 2019
.@BJsWholesale President & CEO Chris Baldwin’s advice to students: The most important part of leadership is to be AUTHENTIC. Be uniquely you; know that you are grounded in the right principles and be a good listener. #NRF2019 #retailsfuture pic.twitter.com/jwmcnJBVd1
— NRF Foundation (@NRFFoundation) January 11, 2019
NRF is one of the many shows that can benefit sales and marketing teams. Can’t make it to all the shows? Modern Marketing Today has full coverage of all the leading marketing, sales, and retail conferences. Don’t miss out, subscribe today.