We exist in the age of the enlightened buyer, who has more control than ever before on how and when they consume information about products and services. Today, it is incumbent to meet buyers on their terms.
However, research by the International Data Group shows that 86 percent of B2B buyers say the content created by marketing departments is not useful, relevant or aligned with their needs.
How can today’s marketer ensure that prospects are being adequately nurtured at every turn on the customer journey?
Join us on Wednesday, March 18th at 11:30am for Sales Cycle Content Marketing: Engaging the Prospect at Each Point in the Journey. Hosted by Strategic Communications Group (Strategic) founder and CEO, Marc Hausman, and featuring Jessica DeCianno, senior director of marketing at Crowdstrike, you will gain insight into industry best practices for full sales cycle content marketing.
What you’ll learn:
– How to engage your customers at each point in the sales cycle
– How to differentiate yourself from the competition
– The importance of search and keyword analysis
– Best practices for synchronizing your team