Sales and Marketing Events for this Spring You Won’t Want to Miss

by Chelsea Barone

With the avalanche of sales and marketing events and tradeshows out there, it can be nearly impossible to select which ones are the best fits for you and your team to attend. Jennifer Leggio at ZDNet captured some similar sentiments from the security community, stating that the “army of noise” needs to be reduced and the priorities of the attendees should be elevated. In an effort to follow Jennifer’s advice, we’re giving some shout-outs to some of our most anticipated sales and marketing events of the season. These events are moving the needle for sales leaders and marketers and really creating a valuable learning experience for their attendees.

AA-ISP 2017 Leadership Summit

Date: April 18-20, 2017

Location: Chicago, IL

Reason to Attend: This conference focuses on the need for tailored approaches in sales, including the educating and coaching process for sales reps. With over 70 speakers at the 2017 Leadership Summit, you and your team are sure to find presentations that address your specific challenges and company values. You even have the ability to “create your own learning path” with 48 different break-out sessions and workshops. Attendees here will certainly see the value of customization at a team level.

Event Account and Hashtag: AA-ISP, #LS2017

Sales 3.0 Conference

Date: May 1-2, 2017

Location: San Francisco, CA

Reason to Attend: The Sales 3.0 Conference really embraces the use of technology in the sales process and speaks to the harmonious relationship between sales leaders and automation technologies. This year’s agenda even includes topics on artificial intelligence and machine learning, two technologies that present great advantages to sellers and marketers.

Event Hashtag: Sales 3.0 Conference #s30c

Pulse 2017

Date: May 9-11, 2017

Location: Oakland, CA

Reason to Attend: Pulse 2017 focuses on the customer relationship after the dotted line is signed, something that Pulse has deemed “customer success”. Speakers hail from all different backgrounds and industries, all offering their own experience and best practices that enrich customer relationships in different ways. Signing a new customer is only step one in a long road of account maintenance. Pulse 2017 wants to push you to the next level with retaining your customers.

Event Account and Hashtag: GainsightHQ, #Pulse2017

If you can’t make it to these sales and marketing events in person, don’t fret. We’ll be closely following all of these and sharing key takeaways here on Modern Marketing Today. Follow us here and on Twitter for more updates.