SiriusDecisions: Continuing the Data-Driven Conversation for Marketers

by Jackie Davis

The SiriusDecisions 2018 Summit kicked off today with a bang, the bang of a race gun that is. To mark the start of the conference attendees could join in a 5k run along the Vegas strip to raise money for charity. The three-day conference offers marketers the opportunity to network, learn, and grow in their profession.

More than 3,200 marketers have flocked to the conference to learn best practices, discover innovations across business to business engagement, and network with other top sales, marketing, and product leaders. The summit hosts general sessions that will focus on b-to-b research, innovations, and insights while breakout sessions will discuss niche topics, customer case studies, and growth strategy. Marketers can also explore the Sponsor Marketplace where they can learn about new agencies, technology, and services that could impact sales, marketing, and productivity.

Keynote speakers include Molly Bloom, author, athlete, and former “Poker Princess.” Bloom’s memoir Molly’s Game was recently released as a major motion picture which chronicles her journey from college student to private poker powerhouse. Bloom will share insight and strategy with marketers on branding and sales.

Platon, award-winning photographer, storyteller, author, and philanthropist, will share his story and tips for creatives. He has been a keynote speaker on leadership at the World Economic Forum in Davos, Chanel, Nike, Yale University, Oxford University, Wharton University, the National Portrait Gallery in London and International Center of Photography in New York.

The SiriusDecision Summit focuses on learning, networking, and fun for its attendees offering intriguing speakers, interactive sessions, and Fall Out Boy. Modern Marketing Today will be covering the conference throughout the week, stay tuned for more.

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