With more than 244.4M people watching digital video in the US alone, according to Business Insider, video has become the most popular form of content. With its ability to illustrate ideas and engage audiences, video can help to keep people on your website, with users staying on sites with video 60 percent longer than sites with just text and pictures, according to Social Media Today.
As such, video is a trend marketers can’t afford to ignore. But how can you smoothly incorporate video into your site – especially if you have never done it before?
Following are a few basic tips and types of videos to consider.
1. Add Videos to Your Most Popular Content – There’s a reason why your most-viewed and read pieces of content got the traffic they did, and there’s a high chance they’ll perform well as a video, too. Create a video to support top-performing posts and publish the video within the post to help optimize and make older posts new again. You could even convert your articles to videos using a tool like Flickify.
2. Consider Training and Tutorials – What are you, and your company, an authority on? What common questions do you get asked? Consider making videos on them—which can also be excellent for SEO. Teacher and trainer videos are highly popular for guiding users through a topic and can even be recorded on a smartphone or webcam.
3. Leverage “No Face Content” – Even those who are camera-shy can leverage stock footage, teachings, and messages with voiceovers to explain topics and add variety to the types of videos they are posting.
4. Use Various Lengths Repackaged to Fit Different Traffic Channels – Perhaps the biggest benefit of video content is how easily you can repackage it and break it up into other forms of content. Let’s say you record a 10-minute video about tips for remodeling kitchens. You can transcribe the video into text and post it as a written blog on your website, upload it as a podcast as an audio-only file, or share pieces on social media. And you’ll be giving your audience different ways to consume content in ways they’d prefer.
5. Consider SEO and Searchability – The 2nd largest search engine in the world is Google Images and Video, and there’s a lot less competition than regular Google Search. Make sure you have a searchable title and description that is relevant to your video content. Include keywords to help people find your content and enable your site to gain valuable SEO.
6. Post on Your Site, in Addition to Social – in addition to posting on YouTube or other sites, host a video on your own website to increase SEO, and engagement and even add ad revenue with monetization. Include a consistent, strong call to action on social media to your followers: “Come visit my site!”
Video content has massive potential for site growth and audience influence. If you’re willing to do the work, it can also be a great way to increase traffic, SEO, and engagement!
The author, Anthony Moore is a digital content manager at Ezoic, an AI-driven technology platform for digital publishers to monetize websites with display ads.