Modern Marketing Today
  • About
  • B2B
  • B2G
  • B2C
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
Modern Marketing Today
  • Digital Transformation
  • Customer Journey
  • The Experts
  • Martech Innovation
  • Events
    • Dreamforce 2019
    • 2019 Sitecore Symposium
    • Modern Customer Experience
  • Resources
No Result
View All Result
Modern Marketing Today
No Result
View All Result
Home Uncategorized

Successful Marketers Connect Engagement to Demand

by Jenna Sindle
June 5, 2018
in Uncategorized
Reading Time: 3 mins read
A A
Successful Marketers Connect Engagement to Demand
Share on FacebookShare on Twitter

Creativity, passion, and innovation are some of the basic traits that make for a successful marketer. Intriguing campaigns that create buzz about your brand used to be the mark of success that gave a marketer purpose. Those days are dwindling as the data-driven revolution sweeps through the workplace. Today, the benchmark for a successful marketer is one who can connect engagement to demand.

How does the modern marketer tackle this seemingly enormous task? Start by collecting data that can be used to target and drive a campaign to the intended audience. There are many tools out there – from analytics platforms to marketing automation tools that deliver a wealth of data to marketers. And this is where modern marketers depart from tradition and connect engagement to demand.

Click the image above to download one – or all – of Strategic’s Marketing Insight Reports.

Connecting engagement to demand means that the marketer has analyzed the data to understand what matters most to those customers or prospects who are priorities for their organization. From there, marketers are empowered by data to understand the needs and interests of their key accounts, top prospects, and elusive whitespace accounts. Then they can optimize their engagement and nurture the relationship from the moment of engagement to the time the lead is qualified, and even after the lead is handed over to sales.

This is what the team at Strategic Communications Group, Inc. (Strategic) does every day. We work hand-in-glove with our clients’ marketing teams to build targeted content-driven campaigns that will enable them to connect with their top target accounts and foster that relationship throughout the buyer’s journey.

We recently took a deep dive into the data that are generated by our public sector, healthcare, and marketing Buyer Communities to create focus reports.  These reports provide marketers a picture of what matters most to readers in each vertical and provide a snapshot of the types of micro-targeted campaigns that marketers can create to connect engagement to demand.

Interested in seeing what we’re talking about? You can download one – or all – of Strategic’s Marketing Focus Reports, here.

Tags: account based marketingb2b marketingConnect Engagement to DemanddataGoogle AnalyticsKey Accounting MarketingMarketing InsightMarketing Insight ReportModern MarketerSuccessful Marketer
Advertisement Banner

RELATED POSTS

Contributed Articles

Key Steps Marketers Can Take to Prepare for the New Google Analytics Changes

November 17, 2022
Contributed Articles

What B2B Sellers Always Forget

November 14, 2022
Contributed Articles

A Survival Guide for the Coming Digital Advertising Disruption

October 24, 2022

TRENDING NOW

  • a hand is used to identify target audiences by circling a group of people

    Brands Identify Target Audiences with AI Tools to Create Personalized, Relevant Campaigns

    541 shares
    Share 216 Tweet 135
  • 7 Secrets for Mastering TikTok Marketing

    496 shares
    Share 198 Tweet 124
  • How Customer Trends are Shaping the Automotive Industry

    835 shares
    Share 334 Tweet 209
  • How to Measure Consumer Attitudes: The Importance of Adaptive Marketing

    543 shares
    Share 217 Tweet 136
  • 10 Ways to Drive Traffic to Your Website for Free

    532 shares
    Share 213 Tweet 133

CONNECT WITH US

BECOME AN INSIDER

Get Modern Marketing Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Modern Marketing Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About Modern Marketing Today
  • B2B
  • B2G
  • B2C
  • Categories
    • Digital Transformation
    • Customer Journey
    • The Experts
    • Martech Innovation
    • Events
  • Contact Us