Public relations can help travel tech companies get in front of the public and attract new customers or investors because the right public relations strategies are all about developing positive and trusting relationships between a business and its target audience. Additionally, having positive and long-term relationships with journalists and editors from different outlets can greatly help tourism tech companies communicate with the public. Through media coverage, companies can reach and attract potential new customers, without needing to invest too much into separate marketing campaigns because tourism tech PR can help businesses share information about themselves or special events, and attract more consumers.
Influencers
There are plenty of people that tourism tech companies can work with to generate more media coverage, but the ones that are frequently overlooked are influencers. These are people that have a decent number of followers on social media platforms or have established themselves as industry experts and are willing to partner with a business to spread its messages to a wider target audience. Companies should be investing their time and efforts in finding the right influencers for their businesses and then developing positive relationships with them before creating campaigns or partnerships. The best influencers that companies should be working with are always going to be ones that share similar values and target audiences to the company’s own as they’re more likely to represent the business in the best possible light to their followers.
Content
Media outlets and influencers don’t provide companies with free press and advertising capabilities, and instead, they want to see content that’s going to be valuable or interesting to their followers, readers, or viewers. That means when tourism tech companies are pitching their content to any journalist or outlet, they need to take the themes or subjects that are going to be interesting to the audience into consideration. They also need to personalize the overall promotional messages to that audience after taking their interests into consideration to increase the odds of the pitch getting accepted and the business getting media coverage. The best way to go about doing that is to write down all of the details, facts or offers about the business and its solutions that are going to attract more potential consumers while also portraying valuable information to the viewers or readers of the media outlet that’s being pitched.
Thought Leadership
For many companies in the travel tech industry, one of the best ways to approach PR campaigns is by investing in thought leadership efforts. Thought leaders are people that have expertise and influence in the industry or market because of their exports in their field, which makes their opinions and statements very well respected and trusted by many. To invest in thought leadership, companies or their business owners should be creating feature articles that explain how the business and its solutions can solve real-world problems for the target audience. There are plenty of trade and industry publications that frequently publish high-quality thought leadership features, especially if those features are covering timely or relevant topics for the target audience.
