Generation Y are selective consumers who view traditional advertising and marketing messages with suspicion. Major companies such as Pepsi and McDonald’s have hired experts to advise them on how to reach the ...

There are many times when small businesses start struggling when it comes to growing or sometimes even operating because they're not able to attract the right customers. Fortunately, with marketing ...

Companies that have a target audience primarily using Instagram as their social media platform of choice must focus on reaching as many of those audience members as possible. One of the best ...

A perfect story will not be of any use if nobody gets to hear it. Designing a public relations strategy for a non-profit does not necessarily have to be challenging. ...

According to research, about 80 percent of companies in the B2B industry have stated that the brand purpose has become incredibly important for acquiring new customers. Additionally, one of the ...

Developing fresh and attention-grabbing ideas isn't always easy for companies or their employees. However, many companies are required to come up with a constant stream of creative and new ideas, ...

With the popular short-form video content platform continuing to grow, companies are constantly working hard to stay on top of the latest trends and marketing strategies that are best suited ...

There are specific strategies that companies can use to increase their Facebook reach, for both paid and organic content. While this might seem like an almost impossible achievement, when companies ...

Startups need to expand their audience and elevate brand recognition. They need to make their presence felt on social media platforms. A positive image is an essential requirement for startups. ...

Last week our colleagues at Retail Technology Insider shared a great piece from 5WPR’s Dara A. Busch about cause marketing and charitable endeavors taken on by brands like The Body ...