Creativity, passion, and innovation are some of the basic traits that make for a successful marketer. Intriguing campaigns that create buzz about your brand used to be the mark of success that gave a marketer purpose. Those days are dwindling as the data-driven revolution...
In today’s noisy marketplace, where the balance of power has shifted in favor of the buyer, what is the value of a lead? There are still B2B marketers that are being held to the metric of producing new leads to support sale activities. Yet...
This week, the illustrious Marketing Nation Summit hosted by Marketo kicks off in San Francisco and is exploring the theme of “The Fearless Marketer.” From April 29 to May 2, marketers from all over the world are gathering to discuss the bleeding edge of...
Nearly a decade ago when I still worked in corporate marketing, I had an exciting opportunity to join an early-stage account based marketing (ABM) team, though we were called key account marketing at the time. It was an interesting challenge – first of all...
Technology has so deeply impacted the marketing world that it’s arguable that marketers cannot do their job and achieve their goals without the help of martech. This has sparked the concept of building out “martech stacks,” or combinations of several different martech solutions that...
The secret to successful ABM doesn’t lie in the cutting-edge martech out there. It lies in a company’s talent. Here are some top tweets from the Sirius Decisions Summit in Las Vegas that discusses why ABM will always need humans.
Day 2 of the Sirius Decisions Summit in Las Vegas is underway and we're seeing a lot of interesting discussion around the overlap of artificial intelligence (AI) and account-based marketing (ABM). AI has proven massively helpful across a slough of industries, tasks and processes, so it's not surprising that the adoption of AI is rapidly shaping marketing practices.
Recent studies have shown that today’s marketers are on the frontlines of a customer revolution. With so much data at their fingertips, marketers have the opportunity to identify, target, and engage with customers throughout their buyer’s journey with an intimacy that they’ve never had...
