Tag Archives: artificial intelligence

Dreamforce 2018: A Look at AI Day

Dreamforce 2018 is officially underway and thousands of Salesforce community members are gathering in San Francisco to see what’s the latest and greatest in the world’s largest cloud economy. While there are more than 2,700 different sessions to attend at the event this week,...


Marketers and Artificial Intelligence: The Coming Revolution

Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t are desperately behind. But what exactly is Artificial Intelligence and how can it help marketers deliver value to their organization?







Dreamforce 2017: The Road to the Future of Marketing

Once upon a time conferences for marketers were almost non-existent. In the old days, we didn’t get to step away from our desks to collaborate with, and learn from, other marketers about best practices for spiral binding, or how to re-define messaging. But then,...



Is AI Terminating the Human Marketer?

Artificial intelligence (AI) offers a treasure trove of advantages to marketers, with knowledge of the customer being the crown jewel. AI gives marketers the ability to anticipate their customers’ needs and challenges effortlessly, thus enabling them to surprise and delight these customers more effectively...