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artificial intelligence

  • FeaturedTech TalkThe Experts

    boodleAI: Silencing the Noise for Nonprofit Marketers

    by Jackie Davis November 25, 2019
    by Jackie Davis November 25, 2019

    Imagine having the best targets for your company and the information on how to engage them at your fingertips? This is becoming possible with boodleAI. While other technologies offer insights…

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  • B2B Marketing

    Whether Leveraging Data or AI, Collaboration Between Sales and Marketing Remains Key

    by Margaret Brown December 26, 2018
    by Margaret Brown December 26, 2018

    It is the time of year to relax and reflect, so Modern Marketing Today is looking at stories that provide insight and good reading for the holiday! From advice from…

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  • EventsFeatured

    Dreamforce 2018: A Look at AI Day

    by Chelsea Barone September 26, 2018
    by Chelsea Barone September 26, 2018

    Dreamforce 2018 is officially underway and thousands of Salesforce community members are gathering in San Francisco to see what’s the latest and greatest in the world’s largest cloud economy. While…

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  • Customer JourneyFeatured

    Bolstering Customer Service Support with Chatbots

    by Shany Seawright July 24, 2018
    by Shany Seawright July 24, 2018

    [Cue window crashing sound followed by a desperate “Sorry!”] “[Sigh] Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around…

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  • FeaturedTech Talk

    Marketers and Artificial Intelligence: The Coming Revolution

    by Allison Smith Terrey March 8, 2018
    by Allison Smith Terrey March 8, 2018

    Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t are desperately behind. But what exactly is Artificial Intelligence and how can it help marketers deliver value to their organization?

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  • FeaturedTech Talk

    7 Important Traits that Successful CMOs in the Data-Driven Age have in Common

    by Chelsea Barone February 26, 2018
    by Chelsea Barone February 26, 2018

    As marketers increasingly depend on the magic of martech, it’s not surprising that the way we operate has changed entirely. We are more data-driven. We are more objective. We employ…

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  • Customer JourneyFeatured

    Reactions to Amazon Go: An Assessment of the Retail Industry as it Stands

    by Ryan Schradin February 1, 2018
    by Ryan Schradin February 1, 2018

    Last month, the retail world was shaken up by the opening of Amazon Go, Amazon’s grand entrance into the convenience/grocery store game that allows shoppers to walk in, take what…

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  • Customer JourneyFeatured

    A First-Hand Account of NRF 2018 with Fract’s Mike Mack

    by Jackie Davis January 19, 2018
    by Jackie Davis January 19, 2018

    NRF 2018 has come to an end and do we have some major, first-hand insights for you! In an exclusive interview with Mike Mack, CEO and Co-Founder of Fract and…

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  • Customer JourneyFeatured

    AR, AI, & “Smart” Stuff: Top Retail Tech Takeaways from CES 2018

    by Jenna Sindle January 12, 2018
    by Jenna Sindle January 12, 2018

    Everyone’s favorite madhouse trade show overtook Las Vegas this week – CES 2018. In case you live under a rock, CES, AKA the Consumer Electronics Show, is the world’s largest…

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  • Customer JourneyFeatured

    Getting Serious about Updating the In-Store Shopping Experience

    by Chelsea Barone January 5, 2018
    by Chelsea Barone January 5, 2018

    New Year, new you right? That’s where most forward-thinking companies’ minds are at as we kick off 2018. Where can we go from here and how do we make this…

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