Dreamforce 2018 is officially underway and thousands of Salesforce community members are gathering in San Francisco to see what’s the latest and greatest in the world’s largest cloud economy. While there are more than 2,700 different sessions to attend at the event this week,...
Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t are desperately behind. But what exactly is Artificial Intelligence and how can it help marketers deliver value to their organization?
As marketers increasingly depend on the magic of martech, it’s not surprising that the way we operate has changed entirely. We are more data-driven. We are more objective. We employ more “big picture” thinking, all because of the immense perspective that data and technology...
In light of the rapidly approaching New Year and while resolutions are top of mind, we spoke with Daniel Rodriguez at Seismic, a global leader in marketing and sales enablement, to talk about re-shaping the sales and marketing effort for the better through a...
Modern Marketing Today has reported quite a bit on the massive advantages that accompany our increasingly digitalized field. Between data analytics and system automation, one might think that marketers have it made in the shade with all of the capabilities of today’s martech. Of...
If there’s one lesson we’ve learned at Dreamforce 2017 it’s that trailblazing marketers are data-driven marketers who can connect engagement to demand for results. What we’ve also learned at Dreamforce is that trailblazing marketers know how to leverage technology to enable them to find...
We are well into the Dreamforce 2017 agenda by now and have seen some thoughtful discussions on how technology is changing the way we do business, whatever business you’re in. With high caliber speakers like Marc Benioff, Ashton Kutcher, and even Michelle Obama, attendees...
Once upon a time conferences for marketers were almost non-existent. In the old days, we didn’t get to step away from our desks to collaborate with, and learn from, other marketers about best practices for spiral binding, or how to re-define messaging. But then,...
Now that we are just more than halfway through 2017, it’s a good time to reflect on what marketing tactics and strategies have been successful and what should be adopted so you can end the year with a bang. Modern Marketing Today has compiled...
Artificial intelligence (AI) offers a treasure trove of advantages to marketers, with knowledge of the customer being the crown jewel. AI gives marketers the ability to anticipate their customers’ needs and challenges effortlessly, thus enabling them to surprise and delight these customers more effectively...
