When I say the word ‘browse,' what do you think of? Many of us might think about browsing your favorite brand’s products on their website. We think scanning sneakers on Nordstrom Rack or arrowing ...

It is no secret that the way people consume goods, services and content is changing in our increasingly digital-first world. The way we work and interact with those around us ...

The B2B world is a very different place than it was just a few short years ago. Sales cycles are increasingly complex; buying groups are much larger; and decision-makers now ...

As the Modern Marketing Today team reported earlier this week, Oracle’s Modern Customer Experience (#ModernCX) is underway and thousands of marketers have gathered in Las Vegas, NV to “be legendary ...

A conference featuring concerts and speeches from the band Metallica, custom screen-printed swag and companies wheeling Zoltar fortune telling arcade machines onto the floor as a cry for attention can ...

Each of us has a different story. It may start with your heritage and cultural background; it may start with your age, or your gender. Perhaps it centers around a ...

Believe it or not, the first half of 2018 came and went; we’re now only left with 4 short months before 2019. And with every New Year comes change, B2B ...

Most high value B2B deals require face-to-face meetings to close the deal. In fact, prospects are twice as likely to turn into a customer with an in-person meeting.   As a ...

The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership ...

Creativity, passion, and innovation are some of the basic traits that make for a successful marketer. Intriguing campaigns that create buzz about your brand used to be the mark of ...