B2B sales

Most high value B2B deals require face-to-face meetings to close the deal. In fact, prospects are twice as likely to turn into a customer with an in-person meeting.   As a…

Why it’s time to get serious about sales content It’s no secret that the volume of sales content – from case studies to whitepapers – has exploded in recent years.…

Previously we spoke  with Danielle Rogers, a Federal Marketing Specialist at SolarWinds about important steps budding marketers must take to start their career off on the right foot. We continued…

To provide up-and-coming marketers with crucial marketing career advice that will get them to that next step, Modern Marketing Today sat down with Danielle Rogers, a Federal Marketing Specialist at…

As SiriusDecisions Summit closes we focus on the key takeaways for B2B marketers from this year’s event.

The secret to successful ABM doesn’t lie in the cutting-edge martech out there. It lies in a company’s talent. Here are some top tweets from the Sirius Decisions Summit in Las Vegas that discusses why ABM will always need humans.

Day 2 of the Sirius Decisions Summit in Las Vegas is underway and we’re seeing a lot of interesting discussion around the overlap of artificial intelligence (AI) and account-based marketing (ABM). AI has proven massively helpful across a slough of industries, tasks and processes, so it’s not surprising that the adoption of AI is rapidly shaping marketing practices.

[View the story “The Human Element is a Must for Customer Success” on Storify]

[View the story “Strong Sales Shine from the Inside Out” on Storify]

This week, marketers from all across the globe are descending on the Bay Area for the Marketing Nation Conference. This annual event is sponsored by marketing automation software provider, Marketo,…