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B2B sales

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    5 Ways Immersive Presentations Help Marketers and Sales Professionals Close the Deal

    by Chelsea Barone July 11, 2018
    by Chelsea Barone July 11, 2018

    Most high value B2B deals require face-to-face meetings to close the deal. In fact, prospects are twice as likely to turn into a customer with an in-person meeting.   As a…

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  • Featured

    Sales Content that Converts: Why it’s Time to Pay Attention to the Middle of the Funnel

    by Courtney Chuang November 28, 2017
    by Courtney Chuang November 28, 2017

    Why it’s time to get serious about sales content It’s no secret that the volume of sales content – from case studies to whitepapers – has exploded in recent years.…

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  • FeaturedThe Experts

    Danielle Rogers of SolarWinds Reflects on the Importance of Mentorship

    by Chelsea Barone May 30, 2017
    by Chelsea Barone May 30, 2017

    Previously we spoke  with Danielle Rogers, a Federal Marketing Specialist at SolarWinds about important steps budding marketers must take to start their career off on the right foot. We continued…

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  • FeaturedThe Experts

    Danielle Rogers of SolarWinds Shares Career Advice for Budding Marketers

    by Chelsea Barone May 23, 2017
    by Chelsea Barone May 23, 2017

    To provide up-and-coming marketers with crucial marketing career advice that will get them to that next step, Modern Marketing Today sat down with Danielle Rogers, a Federal Marketing Specialist at…

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  • EventsFeatured

    As SiriusDecisions Summit Closes What are the Key Takeaways?

    by Jenna Sindle May 19, 2017
    by Jenna Sindle May 19, 2017

    As SiriusDecisions Summit closes we focus on the key takeaways for B2B marketers from this year’s event.

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  • EventsFeatured

    ABM Will Always Need Humans

    by Chelsea Barone May 18, 2017
    by Chelsea Barone May 18, 2017

    The secret to successful ABM doesn’t lie in the cutting-edge martech out there. It lies in a company’s talent. Here are some top tweets from the Sirius Decisions Summit in Las Vegas that discusses why ABM will always need humans.

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  • EventsFeatured

    AI and ABM: The B2B Marketing Dynamic Duo

    by Chelsea Barone May 17, 2017
    by Chelsea Barone May 17, 2017

    Day 2 of the Sirius Decisions Summit in Las Vegas is underway and we’re seeing a lot of interesting discussion around the overlap of artificial intelligence (AI) and account-based marketing (ABM). AI has proven massively helpful across a slough of industries, tasks and processes, so it’s not surprising that the adoption of AI is rapidly shaping marketing practices.

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  • EventsFeatured

    The Human Element is a Must for Customer Success: Top Tweet Takeaways from Pulse 2017

    by Chelsea Barone May 12, 2017
    by Chelsea Barone May 12, 2017

    [View the story “The Human Element is a Must for Customer Success” on Storify]

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  • EventsFeatured

    Strong Sales Shine from the Inside Out: Key Takeaways from the Sales 3.0 Conference

    by Chelsea Barone May 4, 2017
    by Chelsea Barone May 4, 2017

    [View the story “Strong Sales Shine from the Inside Out” on Storify]

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  • EventsFeatured

    Unlocking the Potential of Key Account Marketing at Marketing Nation

    by Ryan Schradin April 25, 2017
    by Ryan Schradin April 25, 2017

    This week, marketers from all across the globe are descending on the Bay Area for the Marketing Nation Conference. This annual event is sponsored by marketing automation software provider, Marketo,…

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