b2b

“Communities, not companies, own the brands of tomorrow…and build the leaders of tomorrow,” said Sarah Kennedy, CMO of Marketo at the Marketo Marketing Nation Conference, part of the Adobe Summit,…

Everyone’s heard the old adage “the customer is king,” right? Every business owner knows that it’s in their best interest to make sure that each of their customers finds the…

Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals.…

#MarketersDoBetter was a campaign launched in early 2016 to highlight corporate, field and product marketers whose commitment to success and ROI serve as a source of inspiration. Over the course…

This article was written by Steve Richard, Co-founder and Managing Partner at VorsightBP. Learn more about VorsightBP here. Having a common definition of a qualified lead is essential to effective…

Marketers who rise to the executive suite share a specific trait: adaptability. They work in different environments, engage with a myriad of audiences and tackle unexpected scenarios. To join their…

Each marketer takes their own path to their chosen career, but there is one trait that all successful marketers share: Adaptability.  Top marketers must constantly evolve and grow  to meet…

Only 21 percent of marketers say they are successfully tracking ROI.  Yikes! The findings from a recent study conducted by the Content Marketing Institute are certainly disconcerting.  If we as…

immixGroup’s Tim Larkins is a star on the rise in the world of public sector technology.  He is not an engineer or a software developer.  He doesn’t head a federal…

  When I got the green light to redesign our company’s corporate website earlier this year I had an internal Rocky moment.     I was pumped. This was my…