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  • Customer JourneyFeatured

    Creativity and Innovation Guides Brands Through Uncertainty

    by Kelsey Winick December 29, 2020
    by Kelsey Winick December 29, 2020

    When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated…

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  • EventsFeatured

    Experience is Everything: Insights from Marketing Nation

    by Jackie Davis March 29, 2019
    by Jackie Davis March 29, 2019

    “Communities, not companies, own the brands of tomorrow…and build the leaders of tomorrow,” said Sarah Kennedy, CMO of Marketo at the Marketo Marketing Nation Conference, part of the Adobe Summit,…

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  • EventsFeatured

    How A B2E Approach Keeps the Customer King

    by Justin Lee March 27, 2019
    by Justin Lee March 27, 2019

    Everyone’s heard the old adage “the customer is king,” right? Every business owner knows that it’s in their best interest to make sure that each of their customers finds the…

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  • FeaturedResourcesTech Talk

    How Sales and Marketing Integration Can Change Your Business

    by Jenna Sindle December 29, 2016
    by Jenna Sindle December 29, 2016

    Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals.…

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  • FeaturedTech Talk

    Holiday Cheer from Your Marketing Peers

    by Jenna Sindle December 23, 2016
    by Jenna Sindle December 23, 2016

    #MarketersDoBetter was a campaign launched in early 2016 to highlight corporate, field and product marketers whose commitment to success and ROI serve as a source of inspiration. Over the course…

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  • FeaturedTech TalkThe Experts

    How to Define a Qualified Sales Lead

    by Jenna Sindle June 10, 2016
    by Jenna Sindle June 10, 2016

    This article was written by Steve Richard, Co-founder and Managing Partner at VorsightBP. Learn more about VorsightBP here. Having a common definition of a qualified lead is essential to effective…

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  • FeaturedThe Experts

    Two Stories of Marketer Triumph

    by Jenna Sindle March 3, 2016
    by Jenna Sindle March 3, 2016

    Marketers who rise to the executive suite share a specific trait: adaptability. They work in different environments, engage with a myriad of audiences and tackle unexpected scenarios. To join their…

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  • FeaturedThe Experts

    A Top Marketer’s Journey: An Exclusive Q&A with Novetta CMO, Richard Clements

    by Jenna Sindle February 25, 2016
    by Jenna Sindle February 25, 2016

    Each marketer takes their own path to their chosen career, but there is one trait that all successful marketers share: Adaptability.  Top marketers must constantly evolve and grow  to meet…

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  • Featured

    Top Tips for Tracking ROI

    by Jenna Sindle February 12, 2016
    by Jenna Sindle February 12, 2016

    Only 21 percent of marketers say they are successfully tracking ROI.  Yikes! The findings from a recent study conducted by the Content Marketing Institute are certainly disconcerting.  If we as…

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  • FeaturedTech Talk

    Recap of immixGroup’s Fundamentals of Government Sales

    by Jenna Sindle November 20, 2015
    by Jenna Sindle November 20, 2015

    immixGroup’s Tim Larkins is a star on the rise in the world of public sector technology.  He is not an engineer or a software developer.  He doesn’t head a federal…

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