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b2g marketing

  • FeaturedThe Experts

    Love it or Hate it, LinkedIn is Essential for B2G Marketers Shares Mark Amtower

    by Jenna Sindle September 10, 2020
    by Jenna Sindle September 10, 2020

    Most people have a love – hate relationship with social media platforms. The promise of greater connection can often be overshadowed by distraction and noise, even on a professional social…

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  • Customer JourneyThe Experts

    Focus on Customer Experience to Drive Success in Unprecedented Times

    by Jenna Sindle July 28, 2020
    by Jenna Sindle July 28, 2020

    The words ‘unprecedented times’ is on track to become the phrase of 2020. With one shock after another companies and marketers have found themselves in uncharted waters courtesy of the…

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  • Customer JourneyFeaturedThe Experts

    DLT’s Tom Mahoney on Hubs, Buyer Communities, and the Art and Science of Marketing

    by Jenna Sindle July 22, 2020
    by Jenna Sindle July 22, 2020

    Lately, it seems like we’ve been living at both a snail’s pace and at warp speed as the pandemic continues to reshape our worlds. On the home-front without school, sports,…

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  • Customer JourneyFeatured

    The Importance of Building Strong Personas for the B2G Marketer

    by Jenna Sindle July 16, 2020
    by Jenna Sindle July 16, 2020

    As anyone who has worked in the B2G marketing field will tell you, marketing to the public sector – and the federal government in particular – is a unique experience.…

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  • Events

    Waking from the Dream: My Biggest Takeaway from Dreamforce

    by Ryan Schradin October 9, 2018
    by Ryan Schradin October 9, 2018

    A conference featuring concerts and speeches from the band Metallica, custom screen-printed swag and companies wheeling Zoltar fortune telling arcade machines onto the floor as a cry for attention can…

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  • Featured

    Tackling the Tricky World of B2G Marketing with a Creative Content Marketing Strategy

    by Chelsea Barone June 29, 2018
    by Chelsea Barone June 29, 2018

    The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership…

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  • Tech Talk

    Content Marketing Secrets, Strategies and Success Factors for Business-to-Government (B2G) Marketing

    by Jenna Sindle May 15, 2018
    by Jenna Sindle May 15, 2018

    “Content marketing” is everywhere – to some, it’s just another buzzword. But, done right, it can drive awareness, build brands and connect you with your audience in ways that drive…

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  • Featured

    Modern Marketing Today’s Best Hits of 2017

    by Chelsea Barone December 22, 2017
    by Chelsea Barone December 22, 2017

    As 2017 comes to a close, the Modern Marketing Today team would like to thank our wonderful readers and contributors for another great year on the books. To celebrate all…

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  • Uncategorized

    Lessons in Content Writing from Shonda Rhimes and Can’t Miss Thursday Night TV

    by Shany Seawright September 25, 2017
    by Shany Seawright September 25, 2017

    As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing…

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  • FeaturedTech Talk

    Marketing to State and Local Government – Best Practices and Strategies that Work

    by Chelsea Barone June 9, 2017
    by Chelsea Barone June 9, 2017

    Marketing to the public sector is already a unique task in comparison to marketing in the private sector. There are different regulations, priorities and challenges to be considered. But what…

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