b2g marketing

Most people have a love – hate relationship with social media platforms. The promise of greater connection can often be overshadowed by distraction and noise, even on a professional social…

The words ‘unprecedented times’ is on track to become the phrase of 2020. With one shock after another companies and marketers have found themselves in uncharted waters courtesy of the…

Lately, it seems like we’ve been living at both a snail’s pace and at warp speed as the pandemic continues to reshape our worlds. On the home-front without school, sports,…

As anyone who has worked in the B2G marketing field will tell you, marketing to the public sector – and the federal government in particular – is a unique experience.…

A conference featuring concerts and speeches from the band Metallica, custom screen-printed swag and companies wheeling Zoltar fortune telling arcade machines onto the floor as a cry for attention can…

The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership…

“Content marketing” is everywhere – to some, it’s just another buzzword. But, done right, it can drive awareness, build brands and connect you with your audience in ways that drive…

As 2017 comes to a close, the Modern Marketing Today team would like to thank our wonderful readers and contributors for another great year on the books. To celebrate all…

As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing…

Marketing to the public sector is already a unique task in comparison to marketing in the private sector. There are different regulations, priorities and challenges to be considered. But what…