A conference featuring concerts and speeches from the band Metallica, custom screen-printed swag and companies wheeling Zoltar fortune telling arcade machines onto the floor as a cry for attention can be dizzying for many of us. And I’m sure many folks that attended, or...
The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership changes, and extremely high levels of scrutiny (and myriad of other challenges), government customers...
“Content marketing” is everywhere – to some, it’s just another buzzword. But, done right, it can drive awareness, build brands and connect you with your audience in ways that drive real business growth. To find out just what goes into an effective content marketing...
As 2017 comes to a close, the Modern Marketing Today team would like to thank our wonderful readers and contributors for another great year on the books. To celebrate all the great discussion, insight, and content created in the marketing community this year, we’re...
As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing for a B2B or B2G audience with IT as a focal point, engaging content...
Marketing to the public sector is already a unique task in comparison to marketing in the private sector. There are different regulations, priorities and challenges to be considered. But what about the differences between federal-level marketing and state and local level marketing? Surely there...
Successful marketers are unique. They pursue and secure funding for innovative campaigns and see them through, start-to-finish. That’s why we’ve chosen Josie Smoot, Director of Marketing and Communications at Iron Bow Technologies for our next #MarketersDoBetter featured interview. In her work at Iron Bow,...
We’re live at day one of GAIN 2016! With very few events available to the government marketing community, attendees are abuzz with excitement about the opportunity to network and share insight with peers. The event is hosted by Government Marketing University, a learning platform dedicated...
While there are many resources and events created for B2B marketers, B2G marketers often find themselves with little direction when it comes to truly connecting with prospects. That’s why this week’s GAIN 2016 conference is so unique. For two days B2G marketers will come...
Are you a business-to-government marketer looking to kickstart your 2017 planning? Join us September 22nd-23rd for up-to-the-minute coverage of GAIN 2016. One of the only events of its kind, GAIN 2016 will bring together hundreds of professionals in the government marketing community. There are...
