b2g marketing

Last week, Strategic Communications Group’s president and CEO, Marc Hausman, attended GAIN24, one of the few conferences specifically designed for public sector marketers. After the

GovCon

B2G marketers are used to having more than a little bit of envy when it comes to seeing what their private sector counterparts are able

LinkedIn

Most people have a love – hate relationship with social media platforms. The promise of greater connection can often be overshadowed by distraction and noise,

unprecedented times

The words ‘unprecedented times’ is on track to become the phrase of 2020. With one shock after another companies and marketers have found themselves in

Sales Leader

Lately, it seems like we’ve been living at both a snail’s pace and at warp speed as the pandemic continues to reshape our worlds. On

Personas

As anyone who has worked in the B2G marketing field will tell you, marketing to the public sector – and the federal government in particular