The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership changes, and extremely high levels of scrutiny (and myriad of other challenges), government customers...
Day two of GAIN 2016 is wrapping up. One of the most exciting features of this conference was the plethora of federal insiders sharing advice with B2G marketing professionals. Government marketers are always asking themselves ‘what does my customer want?’ or ‘how are my targets...
With a growing number of exciting and evolving marketing technology solutions appearing in the marketplace, it can be easy for marketers to become distracted by new capabilities and platforms and forget about what truly matters to our customers: connection. Below, Lisa Sherwin Wulf, Director...
Last week brought hundreds of IT manufactures and solution providers together in McLean, Virginia for immixGroup’s first annual Government IT Sales Summit. The event, crafted for companies that sell technology to the public sector, featured sessions and panels aimed at providing attendees with the...
Leveraging market research and thought leadership to create rich, informative content for your target audience is the key to great content marketing, particularly in the complex government space. Here, Monica Mayk, marketing director of Market Connections, Inc. and executive editor of FedPulse.com, shares her...
Recently we’ve been covering top tips, tricks and best practices in online community building here on Modern Marketing Today, and today we turn our attention to the public sector. Creating a virtual space for government employees to share common wants, needs and ideas is...
The modern B2G marketer understands that a strong social media presence is essential to their strategy if they want to stand out in a competitive and oversaturated field. LinkedIn in particular is a very powerful social platform for the B2G marketer, but only if...
The disconnect between marketing and sales teams serves as a very frustrating and, at times, seemingly insurmountable obstacle for modern B2B and B2G organizations. However, with the proper strategy, willingness to compromise and a large dose of persistence, harmony can be achieved. Below, Allan...
