The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership…
B2G
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Featured
Straight Talk from Government IT Decision Makers at GAIN 2016
by Jenna Sindleby Jenna SindleDay two of GAIN 2016 is wrapping up. One of the most exciting features of this conference was the plethora of federal insiders sharing advice with B2G marketing professionals. Government marketers…
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Featured
Customer Engagement in an Evolving World: An Exclusive Q&A with Lisa M. Sherwin Wulf, Director of Federal Marketing at SolarWinds
by Jenna Sindleby Jenna SindleWith a growing number of exciting and evolving marketing technology solutions appearing in the marketplace, it can be easy for marketers to become distracted by new capabilities and platforms and…
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EventsFeaturedGovernment IT Sales Summit
Standing Out In the B2G World: A Look Back On The Government IT Sales Summit
by Jenna Sindleby Jenna SindleLast week brought hundreds of IT manufactures and solution providers together in McLean, Virginia for immixGroup’s first annual Government IT Sales Summit. The event, crafted for companies that sell technology…
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EventsGovernment IT Sales Summit
B2G Content Marketing: How the Industry has Evolved and What’s On the Horizon for 2015, an Exclusive Q&A with Monica Mayk of Market Connections, Inc.
by Jenna Sindleby Jenna SindleLeveraging market research and thought leadership to create rich, informative content for your target audience is the key to great content marketing, particularly in the complex government space. Here, Monica…
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EventsGovernment IT Sales Summit
Community Building in the Public Sector: An Exclusive Q&A with GovLoop Founder and President, Steve Ressler
by Jenna Sindleby Jenna SindleRecently we’ve been covering top tips, tricks and best practices in online community building here on Modern Marketing Today, and today we turn our attention to the public sector. Creating…
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EventsFeaturedGovernment IT Sales Summit
The B2G Marketer’s Guide to LinkedIn: An Exclusive Q&A with Mark Amtower
by Jenna Sindleby Jenna SindleThe modern B2G marketer understands that a strong social media presence is essential to their strategy if they want to stand out in a competitive and oversaturated field. LinkedIn in…
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EventsFeaturedGovernment IT Sales SummitTech TalkThe Experts
Bridging the Gap Between Marketing and Sales: An Exclusive Q&A with Allan Rubin of immixGroup
by Jenna Sindleby Jenna SindleThe disconnect between marketing and sales teams serves as a very frustrating and, at times, seemingly insurmountable obstacle for modern B2B and B2G organizations. However, with the proper strategy, willingness…