An oversized green straw, a black turtleneck, and an orange swoosh? All symbols of iconic brands that are pushing the customer journey to a new level. A recent study by…
cmo council
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From Chief Storyteller to Chief Growth Officer, the Changing Role of the CMO
by Jenna Sindleby Jenna SindleAccording to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer. But…
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Featured
Only 1 in 4 Marketers Say They Are Driving Customer Retention
by Jackie Davisby Jackie DavisMarketers work as the storyteller behind a brand to drive customer engagement and create brand awareness. While creative campaigns and media pushes used to define a marketers success, they are…
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FeaturedTech Talk
CMO Council Reveals that Marketers with Data Strategies Outperform
by Jenna Sindleby Jenna SindleA new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital…