The current crisis is changing the way we live, work, and interact. Relying on digital tools to stay connected is now a necessity. Video calls, online grocery orders, and food…
CMO
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EventsFeatured
The C-Suite Isn’t That into You: Takeaways from Sitecore Symposium
by Jackie Davisby Jackie DavisEach year, there are thousands of marketing conferences across the country, but the Sitecore Symposium is one that stands out. This year’s theme was “human connections in a digital world”…
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FeaturedThe Experts
Sabra Willner, CMO of Lenovo Software on Being a Modern Marketer
by Jenna Sindleby Jenna SindleNot so very long ago, marketing was the department that wrote and readied brochureware, shipped the booth to the next show site, and was far too often chided by the…
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Customer JourneyFeatured
VP of Ecosystem Development at Adobe Weighs in on Customer Experience Movement
by Jackie Davisby Jackie DavisThe words customer experience are buzzing throughout every industry. From financial services to technology, companies are setting aside their traditional marketing practices to focus on the customer – becoming customer-centric.…
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FeaturedThe Experts
CMO at FireEye Highlights the Importance of Branding
by Jackie Davisby Jackie DavisBranding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…
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Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…
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FeaturedThe Experts
Johanna Flower, CMO of CrowdStrike, Offers Tips and Tactics for Marketers
by Jackie Davisby Jackie DavisToday, the cybersecurity space is more competitive than ever before. With evolving threats and targets, cybersecurity companies are looking to their marketers to help them stand out from the crowd.…
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Uncategorized
Make an Impact with This Gartner First 100 Day Guide for CMO’s
by Jackie Davisby Jackie DavisFinally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…
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Uncategorized
From Chief Storyteller to Chief Growth Officer, the Changing Role of the CMO
by Jenna Sindleby Jenna SindleAccording to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer. But…
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Featured
Only 1 in 4 Marketers Say They Are Driving Customer Retention
by Jackie Davisby Jackie DavisMarketers work as the storyteller behind a brand to drive customer engagement and create brand awareness. While creative campaigns and media pushes used to define a marketers success, they are…