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Digital Marketers are Embracing Human Connections, Paige O’Neill Explains Why
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In 2021, Improving Customer Experience Will Remain a Top Priority
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CMO

  • Customer JourneyFeatured

    CMO Insights: Where Do Brands Go from Here with Paige O’Neill of Sitecore

    by Jackie Davis May 14, 2020
    by Jackie Davis May 14, 2020

    The current crisis is changing the way we live, work, and interact. Relying on digital tools to stay connected is now a necessity. Video calls, online grocery orders, and food…

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  • EventsFeatured

    The C-Suite Isn’t That into You: Takeaways from Sitecore Symposium

    by Jackie Davis December 13, 2019
    by Jackie Davis December 13, 2019

    Each year, there are thousands of marketing conferences across the country, but the Sitecore Symposium is one that stands out. This year’s theme was “human connections in a digital world”…

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  • FeaturedThe Experts

    Sabra Willner, CMO of Lenovo Software on Being a Modern Marketer

    by Jenna Sindle July 26, 2019
    by Jenna Sindle July 26, 2019

    Not so very long ago, marketing was the department that wrote and readied brochureware, shipped the booth to the next show site, and was far too often chided by the…

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  • Customer JourneyFeatured

    VP of Ecosystem Development at Adobe Weighs in on Customer Experience Movement

    by Jackie Davis May 10, 2019
    by Jackie Davis May 10, 2019

    The words customer experience are buzzing throughout every industry. From financial services to technology, companies are setting aside their traditional marketing practices to focus on the customer – becoming customer-centric.…

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  • FeaturedThe Experts

    CMO at FireEye Highlights the Importance of Branding

    by Jackie Davis March 8, 2019
    by Jackie Davis March 8, 2019

    Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…

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  • FeaturedThe Experts

    The Road from CMO to Storyteller-in-Chief

    by Jackie Davis February 8, 2019
    by Jackie Davis February 8, 2019

    Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…

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  • FeaturedThe Experts

    Johanna Flower, CMO of CrowdStrike, Offers Tips and Tactics for Marketers

    by Jackie Davis February 1, 2019
    by Jackie Davis February 1, 2019

    Today, the cybersecurity space is more competitive than ever before. With evolving threats and targets, cybersecurity companies are looking to their marketers to help them stand out from the crowd.…

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  • Uncategorized

    Make an Impact with This Gartner First 100 Day Guide for CMO’s

    by Jackie Davis November 9, 2018
    by Jackie Davis November 9, 2018

    Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

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  • Uncategorized

    From Chief Storyteller to Chief Growth Officer, the Changing Role of the CMO

    by Jenna Sindle September 19, 2018
    by Jenna Sindle September 19, 2018

    According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But…

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  • Featured

    Only 1 in 4 Marketers Say They Are Driving Customer Retention

    by Jackie Davis May 31, 2018
    by Jackie Davis May 31, 2018

    Marketers work as the storyteller behind a brand to drive customer engagement and create brand awareness. While creative campaigns and media pushes used to define a marketers success, they are…

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