Tag Archives: CMO






Web2Sales Explained

Corporate marketers are invested in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM. Yet, an alignment with sales outcomes and the resulting ROI remains elusive. The C-suite is looking for measurable, scalable value. And now there is...


Top Trends at the 2015 Mid-Atlantic Marketing Summit

This year’s Mid-Atlantic Marketing Summit promised A-list and diverse speakers, compelling content and a strong turn-out of dynamic marketers in attendance. And, boy, did it deliver! From the many candid and invigorating presentations given at the Summit, three major themes rose to the top:...


CMO Council Reveals that Marketers with Data Strategies Outperform

A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled “Quantify How...


Looking Forward to the Future of Marketing Summit

Excitement is ramping up in the marketing world as the 2nd annual Future of Marketing Summit fast approaches. The event, hosted by the Financial Times, is set to take place on Wednesday, September 17th at the beautiful 10 on the Park in New York...


Why Video is Vital to Your Content Marketing Strategy

Marketing experts and thought leaders are continually searching for ways to reach their target audiences effectively, and with the variety of social platforms and mobile devices available to prospects and customers, it is crucial to create a dynamic portfolio of content. Believe it or...