CMO

Not so very long ago, marketing was the department that wrote and readied brochureware, shipped the booth to the next show site, and was far too often chided by the…

The words customer experience are buzzing throughout every industry. From financial services to technology, companies are setting aside their traditional marketing practices to focus on the customer – becoming customer-centric.…

Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…

Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…

Today, the cybersecurity space is more competitive than ever before. With evolving threats and targets, cybersecurity companies are looking to their marketers to help them stand out from the crowd.…

Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But…

Marketers work as the storyteller behind a brand to drive customer engagement and create brand awareness. While creative campaigns and media pushes used to define a marketers success, they are…

As marketers increasingly depend on the magic of martech, it’s not surprising that the way we operate has changed entirely. We are more data-driven. We are more objective. We employ…

The digital age has brought a growing emphasis on technical capabilities in the marketing world, particularly for the CMO. Marketing can no longer exist as a strictly creative role. The…