Marketing innovation is critical for success; any modern marketer would agree. Yet, the influence of the pandemic has prompted many companies to innovate their content and delivery all at the ...

Many aspects of normal life are in a state of flux right and this has created a conundrum for marketers. While there’s a need to keep reaching out to customers ...

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords ...