Tag Archives: content marketing

Storytelling Delivers Value at Every Stage of the Customer Relationship

The SiriusDecisionsSales Leadership Exchange in Scottsdale, Arizona, is wrapping up, so it's time ask what the compelling takeaways were from this week's event.With engaging talks by folks from Apptio, Corporate Visions, Nuance Communications and, of course, SiriusDecisions, the concept of empowering sales teams with the right tools from the beginning took center stage this year. Preparing sales teams in the field with the right content and tools sets them up for success when it comes to both closing the deal and nurturing relationships.

Quality is King: Supercharge Your Content with these Tips from MozCon

MozCon officially kicked off with Rand Fishkin’s exciting opening keynote. Fishkin’s data-packed presentation touched on one trend we’ve seen growing in 2016: It’s all about the quality. [View the story “Quality is King: Supercharge Your Content with these Tips from MozCon” on Storify]  ...