A CRM is helpful for a business as it helps a business to build relationships with its customers. This leads to customer loyalty and customer retention. A business can nurture ...

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the ...

The first session of Day Three of Dreamforce 2019 may not have started until 8:00am, but for hundreds upon hundreds of attendees, there was one, absolutely do-or-die reason to start ...

“ Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around the world. Chatbots have come a long way in ...

There is an old adage in sales: it’s easier and cheaper to keep an existing customer than to go find a new one. This sentiment has absolutely stood the test ...

Online retailing has several appealing  advantages over brick-and-mortar stores: flexible shopping hours, easy inventory perusal, the convenience of having something shipped right to your door. But one area that can ...

Technology has so deeply impacted the marketing world that it’s arguable that marketers cannot do their job and achieve their goals without the help of martech. This has sparked the ...

The Salesforce World Tour Kicked-Off with a keynote by Salesforce Co-Founder, Parker Harris. Harris spoke on Salesforce's core values, which include philanthropy and equality, and set the tone for today's ...

An Exclusive Q&A with Jennifer Good, Director of Business Operations at Access Intelligence Choosing the right sales and marketing technology is a big (and expensive) decision for any business. Companies ...

The Salesforce World Tour kicked off in Boston this morning. With marketing technology topping the priority lists of industry leaders, this event offers marketers an opportunity to hear accounts of ...