Today's post is provided by Chris Parente, Managing Director at Strategic Communications Group. In his guest post below, originally appearing on his personal digital publication, Chris offers his insights based ...

Salesforce.com’s recent $2.5 billion acquisition of ExactTarget has turned just about every head in the corporate marketing world. Once the immediate shock of the $2.5 billion price tag subsided, we ...

Allen Bonde, #IMS13 Chair As we gear up for The Pulse Network’s Inbound Marketing Summit (IMS) in just over a month, we want to share a few insights on who ...

Thanks to an increasingly digital economy and empowered customer, the marketing landscape is undergoing a paradigm shift. Enter the age of modern marketing. Through innovative technology, valuable content, and cutting-edge ...

As the marketing landscape continues to evolve, the role of the modern marketer is beginning to take shape and become more clearly defined. In an effort to better understand the ...

Modern marketers have an abundance of tools and resources in their arsenal in order to reach customers, build brand awareness, and develop loyal brand enthusiasts. One tool that marketers have ...

  Like any seasoned professional, a chief marketing officer (CMO) can become outdated in his or her practices and skill set if they don’t make a deliberate effort to grasp ...

For any marketer, getting the right set of eyes on your content is only one part of the challenge. Once you’ve been able to get your target’s attention, you need ...

Like most modern marketers, I enjoy frequently perusing various online publications for tips, insights, education, and rousing discussions. One of my favorite publications is Forbes. I enjoy this publication not ...