customer engagement

This week, the nation’s leading marketers from some of the world’s largest and most respected brands have descended on Las Vegas, NV, for the Marketo Marketing Nation Conference, which is…

Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…

The retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…

Our sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…

[Cue window crashing sound followed by a desperate “Sorry!”] “[Sigh] Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around…

In today’s noisy marketplace, where the balance of power has shifted in favor of the buyer, what is the value of a lead? There are still B2B marketers that are…

There is an old adage in sales: it’s easier and cheaper to keep an existing customer than to go find a new one. This sentiment has absolutely stood the test…

The term “Retail Apocalypse” has been thrown around a lot lately and it’s simply not true. The retail industry is just adapting to today’s expectations for customer engagement, but with…

Customer communications management (CCM) is a term that has evolved drastically over the last decade. CCM is no longer a simple, two-dimensional interaction with consumers; it’s become a platform for…

Higher Logic CMO Hunter Montgomery shares his take on the importance of building and nurturing online communities. Cold calling and networking referrals vs. loyalty and upselling – this dichotomy presents…