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customer engagement

  • Customer JourneyThe Experts

    Innovation Under Pressure: How 2020 Accelerated the Need for Customer Engagement

    by Jenna Sindle October 30, 2020
    by Jenna Sindle October 30, 2020

    One of the unexpected outcomes of the pandemic is how it has put innovation under pressure and accelerated digital transformation for the retail sector. As our worlds collectively moved from…

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  • FeaturedTech Talk

    Which Twitter Campaign Style is Right for You?

    by Jackie Davis May 17, 2019
    by Jackie Davis May 17, 2019

    Paid social media advertising has become a large part of many marketing plans and budgets. Social ads offer marketers the chance to engage with users in a way that doesn’t…

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  • EventsFeatured

    Revvie Award winners illustrate importance of connecting engagement to demand

    by Ryan Schradin March 28, 2019
    by Ryan Schradin March 28, 2019

    This week, the nation’s leading marketers from some of the world’s largest and most respected brands have descended on Las Vegas, NV, for the Marketo Marketing Nation Conference, which is…

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  • FeaturedThe Experts

    The Road from CMO to Storyteller-in-Chief

    by Jackie Davis February 8, 2019
    by Jackie Davis February 8, 2019

    Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…

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  • Customer Journey

    Luxury Brand Sales Defy Retail Industry Trends and are Projected to Triple by 2025

    by Jackie Davis December 11, 2018
    by Jackie Davis December 11, 2018

    The retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…

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  • Customer JourneyFeatured

    Keeping Customer Engagement Human at the Brand Marketing Summit 2018

    by Jenna Sindle October 30, 2018
    by Jenna Sindle October 30, 2018

    Our sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…

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  • Customer JourneyFeatured

    Bolstering Customer Service Support with Chatbots

    by Shany Seawright July 24, 2018
    by Shany Seawright July 24, 2018

    [Cue window crashing sound followed by a desperate “Sorry!”] “[Sigh] Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around…

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  • EventsFeatured

    In Today’s Noisy Marketplace is a Lead Worth What it Once Was?

    by Shany Seawright May 9, 2018
    by Shany Seawright May 9, 2018

    In today’s noisy marketplace, where the balance of power has shifted in favor of the buyer, what is the value of a lead? There are still B2B marketers that are…

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  • Customer JourneyFeatured

    Up-Leveling Customer Engagement with a Closed Loop Approach

    by Jenna Sindle March 9, 2018
    by Jenna Sindle March 9, 2018

    There is an old adage in sales: it’s easier and cheaper to keep an existing customer than to go find a new one. This sentiment has absolutely stood the test…

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  • Customer JourneyFeatured

    BRP’s POS/Customer Engagement Survey Reveals Retailers Plans for Personalization, Mobilization, and Security

    by Jenna Sindle February 9, 2018
    by Jenna Sindle February 9, 2018

    The term “Retail Apocalypse” has been thrown around a lot lately and it’s simply not true. The retail industry is just adapting to today’s expectations for customer engagement, but with…

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Strategic Communications Group, Inc. is a B2B marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers.

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