One of the unexpected outcomes of the pandemic is how it has put innovation under pressure and accelerated digital transformation for the retail sector. As our worlds collectively moved from…
customer engagement
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Customer JourneyThe Experts
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Paid social media advertising has become a large part of many marketing plans and budgets. Social ads offer marketers the chance to engage with users in a way that doesn’t…
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This week, the nation’s leading marketers from some of the world’s largest and most respected brands have descended on Las Vegas, NV, for the Marketo Marketing Nation Conference, which is…
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Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…
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Customer Journey
Luxury Brand Sales Defy Retail Industry Trends and are Projected to Triple by 2025
by Jackie Davisby Jackie DavisThe retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…
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Customer JourneyFeatured
Keeping Customer Engagement Human at the Brand Marketing Summit 2018
by Jenna Sindleby Jenna SindleOur sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…
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[Cue window crashing sound followed by a desperate “Sorry!”] “[Sigh] Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around…
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In today’s noisy marketplace, where the balance of power has shifted in favor of the buyer, what is the value of a lead? There are still B2B marketers that are…
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Customer JourneyFeatured
Up-Leveling Customer Engagement with a Closed Loop Approach
by Jenna Sindleby Jenna SindleThere is an old adage in sales: it’s easier and cheaper to keep an existing customer than to go find a new one. This sentiment has absolutely stood the test…
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Customer JourneyFeatured
BRP’s POS/Customer Engagement Survey Reveals Retailers Plans for Personalization, Mobilization, and Security
by Jenna Sindleby Jenna SindleThe term “Retail Apocalypse” has been thrown around a lot lately and it’s simply not true. The retail industry is just adapting to today’s expectations for customer engagement, but with…