Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…
customer engagement
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Customer Journey
Luxury Brand Sales Defy Retail Industry Trends and are Projected to Triple by 2025
by Jackie Davisby Jackie DavisThe retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…
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Customer JourneyFeatured
Keeping Customer Engagement Human at the Brand Marketing Summit 2018
by Jenna Sindleby Jenna SindleOur sister publication Modern Marketing Today published an article last week following Incite Group’s Brand Marketing Summit. A key theme of the show that Modern Marketing Today pointed out in…
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[Cue window crashing sound followed by a desperate “Sorry!”] “[Sigh] Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around…
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In today’s noisy marketplace, where the balance of power has shifted in favor of the buyer, what is the value of a lead? There are still B2B marketers that are…
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Customer JourneyFeatured
Up-Leveling Customer Engagement with a Closed Loop Approach
by Jenna Sindleby Jenna SindleThere is an old adage in sales: it’s easier and cheaper to keep an existing customer than to go find a new one. This sentiment has absolutely stood the test…
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Customer JourneyFeatured
BRP’s POS/Customer Engagement Survey Reveals Retailers Plans for Personalization, Mobilization, and Security
by Jenna Sindleby Jenna SindleThe term “Retail Apocalypse” has been thrown around a lot lately and it’s simply not true. The retail industry is just adapting to today’s expectations for customer engagement, but with…
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Customer communications management (CCM) is a term that has evolved drastically over the last decade. CCM is no longer a simple, two-dimensional interaction with consumers; it’s become a platform for…
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FeaturedTech Talk
Ear to the Ground – Keep Close Tabs on Your Online Community and Up Your Upselling Game
by Jenna Sindleby Jenna SindleHigher Logic CMO Hunter Montgomery shares his take on the importance of building and nurturing online communities. Cold calling and networking referrals vs. loyalty and upselling – this dichotomy presents…
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The rise of the digital and subscription economy has given both companies and consumers a different perspective on the marketing process. It’s crucial for marketers to adjust their strategy and customer loyalty approach accordingly. Fergus O’Reilly shed light on how this shift is affecting the way we sell to customers at SAP Hybris Live on March 8 in New York City, specifically with how outcome-based pricing is changing the customer relationship.