Personalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer relationships, fostering trust with customers, and improving the overall customer ...

Improving customer experience is perhaps the most important element when it comes to building brand loyalty. Customers demand impeccable user experience in today and constantly compare brands based on their impressions. According ...

Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are able to tailor their customer experience and provide personalized messaging. ...

For years, brands have been using third-party cookies to track website traffic, improve the user experience, and collect data to better personalize and target ads to the right audience. With ...

Brands are accelerating their growth through digitization. By building smarter digital products, marketers can optimize solutions for their customers. An omnichannel digital experience has never been more important with consumers constantly interacting digitally ...

The number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring value to their customers’ experiences. This is where a customer data platform (CDP) ...

Customers want a personalized experience when interacting with brands. While marketers are innovating around delivering on personalization, one solution is often overlooked: decisioning. Decisioning, also known as decision management, provides real-time, ...

Marketing technology can help improve digital experiences for customers, especially considering the fact that the pandemic has made buying journeys a lot more digital than they used to be. Prioritizing ...

The automotive industry is having a moment. From the shift of many legacy brands to electric vehicle production and the arrival of more new automotive brands in decades to adapting ...

Answering the question ‘what do travelers want today is a challenge, even when a global pandemic isn’t upending priorities and preferences. Yet that’s exactly what travel marketing needs to do ...