Earlier this week our colleagues at Retail Technology Insider published this interesting conversation with Sitecore’s Aswin Mannepalli on the importance of personalization to both brands and customers. Mannepalli is Global ...

Just before the Thanksgiving break – and the start of this year’s holiday shopping season, we published an interesting article on Retail Technology Insider about the importance of personalized experiences ...

Customer trends have changed dramatically over the last two years as the pandemic reshaped the ways in which shoppers could -- and would -- interact with retailers. While these changes ...

Amidst all the changes in the world brands have had a hard time maintaining customer-centricity. But placing the customer at the heart of everything is essential if brands are to ...

It seems like yesterday that Millennials were the source of disruption across industries. But with the arrival of Gen Z in the marketplace, there’s a new generation to continue the ...

Delivering exemplary customer experience has been the non-COVID conversation of the last year as retailers adapted to a rapidly changing environment as retail moved out of the physical store and ...

Over the past year, the pandemic has played a major role in the way many executives view their business. Paige O’Neill, Sitecore’s CMO, highlighted the importance of empathy when creating ...

When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated ...

Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that ...

This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience, ...