By quantifying consumer perceptions and sentiments about brands in real-time, marketers now have the power to see how they stack up against their competition, understand where they are excelling, and ...

Measuring the success of advertising requires a look at the entire funnel. When this becomes the focus, brands engage with consumers in more relevant, tailored ways — and that leads ...

Personalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer relationships, fostering trust with customers, and improving the overall customer ...

Improving customer experience is perhaps the most important element when it comes to building brand loyalty. Customers demand impeccable user experience in today and constantly compare brands based on their impressions. According ...

We’re all igniters of the digital revolution. 2021 extended COVID-like behaviors for consumers and B2B buyers alike, and the rules of engagement continued to evolve: office closures and remote workplaces ...

It's true that more and more industries rely on automation to boost efficiency and productivity, and marketing is no exception to the trend. Although marketing as a function still exists ...

Digital interactions between brands and consumers were on a steady upward trajectory before the pandemic. But as stay-at-home orders and in-person capacity limits have become a standard part of pandemic ...

We’ve said it again and again – a positive customer experience is crucial for a brand’s success. Marketers have been creating personalized content and embracing omnichannel strategies to deliver a ...

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the ...

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the ...