A CRM is helpful for a business as it helps a business to build relationships with its customers. This leads to customer loyalty and customer retention. A business can nurture ...

There is an old adage in sales: it’s easier and cheaper to keep an existing customer than to go find a new one. This sentiment has absolutely stood the test ...

Today's customer companies grow faster by connecting their sales teams with their entire company and their customers using cloud, mobile, and social technologies. This strategy is the topic of focus ...

Many marketers are still unclear on the differences between email marketing and marketing automation. Even those who have embraced marketing automation are often guilty of using the software merely as ...