CX

Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…

Innovative technologies aimed at customer engagement are flooding the market today, but is technology really all brands need to become customer-centric? Antonia Hock, Global Head & VP of The Ritz-Carlton…

This week marked the beginning of the spring season of marketing conferences with Oracle’s Modern Customer Experience in Chicago.  Over the course of the three day event, presenters got to…

This week, more than 7,500 retailing experts invaded Las Vegas, NV to talk shop at Shoptalk 2018, the world’s largest conference for retail and ecommerce innovation. As stated in the…

With CES 2018 last week and NRF 2018 wrapping up this week, it’s safe to say that this year is shaping up to be a big one for the retail…

Amazon’s recent Whole Foods acquisition for a mere $13.7 billion has sparked a lively discussion around the changing architecture of the retail world and what companies must do to keep…

There are multiple small marketing sins that – as consumers – frustrate us. Like when we’re constantly retargeted with ads for the product WE JUST BOUGHT on Amazon. Or when…

The keynotes have just kicked off at SiriusDecisions 2016. Food network star, Marcus Samuelsson, took the stage to discuss the importance of teamwork and the creative process. [View the story…

SiriusDecisions 2016 is off and running. Literally! The day started off with the #SDSummit 5K, where marketers got their blood pumping for an exciting day of inspiration and learning. [View…

As the sessions ramp up on day three of Marketing Nation, we’re seeing a continued push for “tomorrow’s marketer.” [View the story “Good vs. Great Marketers at Marketing Nation” on…