Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are able to tailor their customer experience and provide personalized messaging. ...

Brands are accelerating their growth through digitization. By building smarter digital products, marketers can optimize solutions for their customers. An omnichannel digital experience has never been more important with consumers constantly interacting digitally ...

Customers want a personalized experience when interacting with brands. While marketers are innovating around delivering on personalization, one solution is often overlooked: decisioning. Decisioning, also known as decision management, provides real-time, ...

Marketing technology can help improve digital experiences for customers, especially considering the fact that the pandemic has made buying journeys a lot more digital than they used to be. Prioritizing ...

Each year, more than 100,000 attendees traveled to Las Vegas for NAB before the pandemic. But for the second year in a row, organizers canceled the show amidst the ongoing ...

Since the COVID-19 pandemic began, organizations have had to innovate to find new ways to connect with customers, build their brand, and deliver an exemplary customer and digital experience. But ...

Puppies and hedgehogs and SaaS strategy, oh my! And that’s a wrap for the first day of #SitecoreSYM! We will see you all bright and early tomorrow. pic.twitter.com/mKGuf56JYh — Sitecore ...

Editor's Note: This article was originally published on our sister site - Retail Technology Insider. The insights captured from Econsultancy and Sitecore highlight the importance of a superior digital experience ...

Alex McHugh, Marketing and Communications Leader at New Relic and Founder of Mavens of Marketing Earlier this month, Modern Marketing Today sat down with Alexandra McHugh of New Relic to ...

There’s no one-size-fits-all approach for marketing, especially when you take a look at the differences between the public and private sectors. Each marketing approach needs to be tailored to the ...