Tag Archives: digital marketing






Digital Marketing Myth Busters

This article originally appeared on Digital Marketing Remix and was written by Jill Draper, President, Marketsmith Inc. Once considered the new kid on the block, digital marketing is now a $117 billion-plus industry worldwide, and is currently the key driver in global ad spending....




Bring In Prospects with New Strategies from IMS Boston

The Inbound Marketing Summit (IMS) is the annual event which brings together CMOs, marketing executives and multimedia professionals to celebrate the practice of digital marketing. This is the premiere event where digital marketing comes to life and discussions encompass all things digital – from...


Overcoming the Challenges of Content, Relevance, Timing and Data

There’s no question that today’s modern marketer faces a handful of new (and continually) emerging challenges and non-traditional methods to reach their target audience, causing them to take on new and developing roles. It is one thing to understand the opportunities that lie in...