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Digital Marketers are Embracing Human Connections, Paige O’Neill Explains Why
Marketing Content Hub: The Modern Way to Connect Engagement to...
In 2021, Improving Customer Experience Will Remain a Top Priority
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Digital Transformation

  • Customer JourneyFeatured

    In 2021, Improving Customer Experience Will Remain a Top Priority

    by Kelsey Winick December 17, 2020
    by Kelsey Winick December 17, 2020

    Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that…

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  • Customer JourneyFeatured

    Orchestrating the Customer Journey: What Do Those Words Really Mean?

    by Jenna Sindle January 6, 2020
    by Jenna Sindle January 6, 2020

    From ordering dinner to buying a house, how customers interact with brands is changing rapidly. With so many different brands, channels, and platforms to interact with a brand while customers…

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  • EventsFeatured

    The C-Suite Isn’t That into You: Takeaways from Sitecore Symposium

    by Jackie Davis December 13, 2019
    by Jackie Davis December 13, 2019

    Each year, there are thousands of marketing conferences across the country, but the Sitecore Symposium is one that stands out. This year’s theme was “human connections in a digital world”…

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  • Customer JourneyFeatured

    How Machine Learning is Improving Real-Time Customer Experience

    by Jenna Sindle December 10, 2019
    by Jenna Sindle December 10, 2019

    As a marketer it’s impossible to avoid discussions about how machine learning (ML) and artificial intelligence (AI) are improving the real-time customer experience (CX). And while we might think we…

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  • Customer JourneyFeatured

    Three Steps to Empower CX Professionals on Their Digital Transformation Journey

    by Margaret Brown November 13, 2019
    by Margaret Brown November 13, 2019

    Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…

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  • FeaturedThe Experts

    Three Buzzwords Tech Marketers Should Avoid

    by Jackie Davis September 27, 2019
    by Jackie Davis September 27, 2019

    Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…

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  • Customer JourneyFeatured

    Digitization Vs. Digital Transformation – What Marketers Need to Survive

    by Jackie Davis April 5, 2019
    by Jackie Davis April 5, 2019

    “What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…

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  • FeaturedTech Talk

    WEBCAST: How Can Interactive Displays Beef Up Your Workplace Best Practices?

    by Chelsea Barone August 10, 2018
    by Chelsea Barone August 10, 2018

    It’s no longer news that the workplace is changing. Innovative companies are pulling out all the stops to showcase exactly how forward thinking they are to both their customers and…

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  • FeaturedTech Talk

    PODCAST: Defining and Developing the Digital Workspace

    by Chelsea Barone July 11, 2018
    by Chelsea Barone July 11, 2018

    It’s not a secret that the workplace is evolving into a place that is more digitally focused. This digital revolution is pushing companies to embrace more modernized, engaging ways of…

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  • Customer JourneyFeatured

    Immersive Displays Strengthen the Customer Relationship

    by Chelsea Barone June 8, 2018
    by Chelsea Barone June 8, 2018

    Our friends at Modern Marketing Today published a story on interactive, immersive displays and how they are changing the game for workplace collaboration, team on-boarding, and the sales experience. So…

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