Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that…
Digital Transformation
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Customer JourneyFeatured
Orchestrating the Customer Journey: What Do Those Words Really Mean?
by Jenna Sindleby Jenna SindleFrom ordering dinner to buying a house, how customers interact with brands is changing rapidly. With so many different brands, channels, and platforms to interact with a brand while customers…
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EventsFeatured
The C-Suite Isn’t That into You: Takeaways from Sitecore Symposium
by Jackie Davisby Jackie DavisEach year, there are thousands of marketing conferences across the country, but the Sitecore Symposium is one that stands out. This year’s theme was “human connections in a digital world”…
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Customer JourneyFeatured
How Machine Learning is Improving Real-Time Customer Experience
by Jenna Sindleby Jenna SindleAs a marketer it’s impossible to avoid discussions about how machine learning (ML) and artificial intelligence (AI) are improving the real-time customer experience (CX). And while we might think we…
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Customer JourneyFeatured
Three Steps to Empower CX Professionals on Their Digital Transformation Journey
Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…
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Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…
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Customer JourneyFeatured
Digitization Vs. Digital Transformation – What Marketers Need to Survive
by Jackie Davisby Jackie Davis“What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…
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It’s no longer news that the workplace is changing. Innovative companies are pulling out all the stops to showcase exactly how forward thinking they are to both their customers and…
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It’s not a secret that the workplace is evolving into a place that is more digitally focused. This digital revolution is pushing companies to embrace more modernized, engaging ways of…
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Our friends at Modern Marketing Today published a story on interactive, immersive displays and how they are changing the game for workplace collaboration, team on-boarding, and the sales experience. So…