Digital Transformation

From ordering dinner to buying a house, how customers interact with brands is changing rapidly. With so many different brands, channels, and platforms to interact with a brand while customers…

Each year, there are thousands of marketing conferences across the country, but the Sitecore Symposium is one that stands out. This year’s theme was “human connections in a digital world”…

As a marketer it’s impossible to avoid discussions about how machine learning (ML) and artificial intelligence (AI) are improving the real-time customer experience (CX). And while we might think we…

Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…

“What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…

It’s no longer news that the workplace is changing. Innovative companies are pulling out all the stops to showcase exactly how forward thinking they are to both their customers and…

It’s not a secret that the workplace is evolving into a place that is more digitally focused. This digital revolution is pushing companies to embrace more modernized, engaging ways of…

Our friends at Modern Marketing Today published a story on interactive, immersive displays and how they are changing the game for workplace collaboration, team on-boarding, and the sales experience. So…

A recent report released by leading analyst firm, Gartner, identified some of the key challenges that businesses are facing when it comes to keeping pace with customer and employee expectations…