Forbes

Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…

Believe it or not, the first half of 2018 came and went; we’re now only left with 4 short months before 2019. And with every New Year comes change, B2B…

If there’s anything the team at Retail Technology Insider knows for sure, it’s that times are ‘a changing in the retail world. With movers and shakers like Amazon pushing retailers…

A force to be reckoned with in the retail space, Nordstrom has made big strides in upping its digital approach to high-end retail. From the launch of its “Reserve Online…

New Year, new you right? That’s where most forward-thinking companies’ minds are at as we kick off 2018. Where can we go from here and how do we make this…

Shoppers today are heavily influenced by emotion. This is why commercials that tug at the heartstrings (who knew a commercial for paper could make you ugly cry) or make you…

Optimizing customer experience for mobile platforms should be top of mind for any industry today, but particularly so for retailers. Consumers live their lives with their phones in their hand…

Many retail leaders understand data is critical to gaining insights into consumer preferences, but challenges remain with using that data to their advantage. A recent article on Modern Marketing Today…

Believe it or not, there is yet another way for artificial intelligence (AI) to be applied to the shopping experience. We have already discussed AI’s ability to assist retailers in…

Now that we are just more than halfway through 2017, it’s a good time to reflect on what marketing tactics and strategies have been successful and what should be adopted…