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Forbes

  • Customer JourneyFeatured

    Three Steps to Empower CX Professionals on Their Digital Transformation Journey

    by Margaret Brown November 13, 2019
    by Margaret Brown November 13, 2019

    Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…

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  • Featured

    B2B Marketing Trends that Will Take Us into 2019 and Beyond

    by Chelsea Barone August 30, 2018
    by Chelsea Barone August 30, 2018

    Believe it or not, the first half of 2018 came and went; we’re now only left with 4 short months before 2019. And with every New Year comes change, B2B…

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  • Customer JourneyFeatured

    What the Smartest People in the Room are Saying about Retail Technology Today

    by Jenna Sindle May 11, 2018
    by Jenna Sindle May 11, 2018

    If there’s anything the team at Retail Technology Insider knows for sure, it’s that times are ‘a changing in the retail world. With movers and shakers like Amazon pushing retailers…

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  • Customer JourneyFeatured

    An Industry Breakdown of Nordstrom’s Acquisition of BevyUp and MessageYes

    by Jenna Sindle March 26, 2018
    by Jenna Sindle March 26, 2018

    A force to be reckoned with in the retail space, Nordstrom has made big strides in upping its digital approach to high-end retail. From the launch of its “Reserve Online…

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  • Customer JourneyFeatured

    Getting Serious about Updating the In-Store Shopping Experience

    by Chelsea Barone January 5, 2018
    by Chelsea Barone January 5, 2018

    New Year, new you right? That’s where most forward-thinking companies’ minds are at as we kick off 2018. Where can we go from here and how do we make this…

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  • Customer JourneyFeatured

    Adding Dimension to Retail through Experiential Shopping

    by Shany Seawright November 17, 2017
    by Shany Seawright November 17, 2017

    Shoppers today are heavily influenced by emotion. This is why commercials that tug at the heartstrings (who knew a commercial for paper could make you ugly cry) or make you…

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  • Customer JourneyFeatured

    Making Mobility a Priority in Retail

    by Jenna Sindle September 27, 2017
    by Jenna Sindle September 27, 2017

    Optimizing customer experience for mobile platforms should be top of mind for any industry today, but particularly so for retailers. Consumers live their lives with their phones in their hand…

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  • Customer JourneyFeatured

    Understanding Consumer Preferences with the Right Questions

    by Ryan Schradin August 29, 2017
    by Ryan Schradin August 29, 2017

    Many retail leaders understand data is critical to gaining insights into consumer preferences, but challenges remain with using that data to their advantage. A recent article on Modern Marketing Today…

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  • Customer JourneyFeatured

    Walmart’s Facial Recognition Technology Aims to Minimize Customer Churn

    by Jenna Sindle August 9, 2017
    by Jenna Sindle August 9, 2017

    Believe it or not, there is yet another way for artificial intelligence (AI) to be applied to the shopping experience. We have already discussed AI’s ability to assist retailers in…

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  • FeaturedTech Talk

    MarTech News Roundup: Advice from the Experts About Adopting MarTech Solutions

    by Chelsea Barone July 7, 2017
    by Chelsea Barone July 7, 2017

    Now that we are just more than halfway through 2017, it’s a good time to reflect on what marketing tactics and strategies have been successful and what should be adopted…

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