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Gartner

  • FeaturedThe Experts

    Three Perspectives on the Challenges CMOs are Facing During the Pandemic

    by Jenna Sindle December 21, 2020
    by Jenna Sindle December 21, 2020

    CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

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  • FeaturedThe Experts

    How the Pandemic is Changing Marketing

    by Jenna Sindle November 24, 2020
    by Jenna Sindle November 24, 2020

    CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

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  • EventsFeatured

    The Changing Role of Marketer

    by Jackie Davis May 3, 2019
    by Jackie Davis May 3, 2019

    In recent years, the job mission of a marketer has transformed into a complex role that includes data analytics, sales results, and strategy. Marketers are faced with the difficulty of…

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  • Uncategorized

    Make an Impact with This Gartner First 100 Day Guide for CMO’s

    by Jackie Davis November 9, 2018
    by Jackie Davis November 9, 2018

    Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

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  • Customer JourneyFeatured

    Immersive Displays Strengthen the Customer Relationship

    by Chelsea Barone June 8, 2018
    by Chelsea Barone June 8, 2018

    Our friends at Modern Marketing Today published a story on interactive, immersive displays and how they are changing the game for workplace collaboration, team on-boarding, and the sales experience. So…

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  • FeaturedTech Talk

    How Immersive Displays are Up-Leveling the Digital Revolution in Sales

    by Chelsea Barone June 8, 2018
    by Chelsea Barone June 8, 2018

    A recent report released by leading analyst firm, Gartner, identified some of the key challenges that businesses are facing when it comes to keeping pace with customer and employee expectations…

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  • Featured

    How Social Marketing Delivers for the Bottom Line

    by Chelsea Barone August 25, 2017
    by Chelsea Barone August 25, 2017

    New companies emerging in any industry today knows that they need a social media strategy. But what about established industry leaders that have been able to coast on long-standing brand…

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  • Featured

    Survive on the New Federal Marketing Battleground

    by Jenna Sindle September 22, 2016
    by Jenna Sindle September 22, 2016

    We’re live at day one of GAIN 2016! With very few events available to the government marketing community, attendees are abuzz with excitement about the opportunity to network and share insight…

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  • Tech Talk

    Sales Leader, Sales Conference: How to bring back more than an expense report

    by Jenna Sindle April 6, 2016
    by Jenna Sindle April 6, 2016

    This article was contributed by Erica Pierson, former VP of Brand and Communications atEllucian, former VP of Corporate Marketing at Hobsons and current Managing Director atStrategic Communications Group. Read more about Erica here.…

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  • Tech Talk

    Perspectives on Eloqua’s Successful IPO

    by Jenna Sindle August 7, 2012
    by Jenna Sindle August 7, 2012

    Thursday marked an important day for Eloqua as the company executed a successful initial public offering (IPO) on the NASDAQ. The company raised $92 million and the stock has performed…

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