Gartner

CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

In recent years, the job mission of a marketer has transformed into a complex role that includes data analytics, sales results, and strategy. Marketers are faced with the difficulty of…

Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

Our friends at Modern Marketing Today published a story on interactive, immersive displays and how they are changing the game for workplace collaboration, team on-boarding, and the sales experience. So…

A recent report released by leading analyst firm, Gartner, identified some of the key challenges that businesses are facing when it comes to keeping pace with customer and employee expectations…

New companies emerging in any industry today knows that they need a social media strategy. But what about established industry leaders that have been able to coast on long-standing brand…

We’re live at day one of GAIN 2016! With very few events available to the government marketing community, attendees are abuzz with excitement about the opportunity to network and share insight…

This article was contributed by Erica Pierson, former VP of Brand and Communications atEllucian, former VP of Corporate Marketing at Hobsons and current Managing Director atStrategic Communications Group. Read more about Erica here.…

Thursday marked an important day for Eloqua as the company executed a successful initial public offering (IPO) on the NASDAQ. The company raised $92 million and the stock has performed…