The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership changes, and extremely high levels of scrutiny (and myriad of other challenges), government customers...
Modern Marketing Today is a proud media sponsor for the upcoming GAIN 2017 Conference, taking place on October 13, 2017 at the Reston Town Center Hyatt in Reston, VA. GAIN 2017 is hosted by Government Marketing University and brings together the niche community of...
Marketing to the public sector is already a unique task in comparison to marketing in the private sector. There are different regulations, priorities and challenges to be considered. But what about the differences between federal-level marketing and state and local level marketing? Surely there...
Day two of GAIN 2016 is wrapping up. One of the most exciting features of this conference was the plethora of federal insiders sharing advice with B2G marketing professionals. Government marketers are always asking themselves ‘what does my customer want?’ or ‘how are my targets...
Many times on Modern Marketing Today we’ve discussed the benefits of taking a journalistic approach to content creation. In fact, just last week at MozCon, speakers examined the growing trend of journalists entering the content marketing industry. Here to share his journey from journalist to content...
Are you a business-to-government marketer looking to kickstart your 2017 planning? Join us September 22nd-23rd for up-to-the-minute coverage of GAIN 2016. One of the only events of its kind, GAIN 2016 will bring together hundreds of professionals in the government marketing community. There are...
immixGroup’s Tim Larkins is a star on the rise in the world of public sector technology. He is not an engineer or a software developer. He doesn’t head a federal contractor or systems integration firm. Rather, Tim is in the business of helping cybersecurity,...
