B2G marketers are used to having more than a little bit of envy when it comes to seeing what their private sector counterparts are able to do with their marketing ...

When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated ...

As marketers, we know it can be difficult to connect with the right consumers. A lost sale or a flaw in the customer experience can be a big issue for ...

Have you heard of the game Six Degrees of Separation? It’s a vintage parlor game that expounds on the idea that all people are six, or fewer, social connections away ...

Earlier this month, government marketers gathered to discuss the latest trends and pressing pain points in their field at the annual GAIN Conference in Reston, VA. Part of the event ...

The complexity of business to government (B2G) marketing is something that the team at Modern Marketing Today is very privy to. Between all of the regulatory compliance challenges, constant leadership ...

Modern Marketing Today is a proud media sponsor for the upcoming GAIN 2017 Conference, taking place on October 13, 2017 at the Reston Town Center Hyatt in Reston, VA. GAIN ...

Marketing to the public sector is already a unique task in comparison to marketing in the private sector. There are different regulations, priorities and challenges to be considered. But what ...

Day two of GAIN 2016 is wrapping up. One of the most exciting features of this conference was the plethora of federal insiders sharing advice with B2G marketing professionals. Government marketers ...

Steven Watkins, Chief Content Officer at Government Marketing University Many times on Modern Marketing Today we’ve discussed the benefits of taking a journalistic approach to content creation. ...