government marketing

This year’s GAIN Conference promises to deliver unique insights and thought-provoking ideas on public sector marketing. One of the most interesting sessions we saw on

This week on Modern Marketing Today, we’re republishing a podcast series that was originally published on our Government Technology Insider community. There are lots of

Earlier this month, we kicked off a four-part podcast series entitled, The Public Sector Primer. This series was intended as a “how to” guide for

Public sector marketers and salespeople play an important role – educating government IT leaders and senior decision-makers on the exciting new technologies and innovations that

holiday listening

Tune into these podcasts with industry experts for some holiday listening. Their topics cover thought leadership, creating a successful B2B podcast, and a guide for

Government Huddle

We’re in a bit of a podcast groove at present on Modern Marketing Today. Last week we featured Strategic Communication Group’s (Strategic) CEO, Marc Hausman’s

Federal Buying Season

With the end of the fiscal year quickly approaching, marketers need to stay ahead of the game to get the most out of federal buying

GovCon

B2G marketers are used to having more than a little bit of envy when it comes to seeing what their private sector counterparts are able

creativity and innovation

When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers

As marketers, we know it can be difficult to connect with the right consumers. A lost sale or a flaw in the customer experience can