Tag Archives: IBM


How Social Marketing Delivers for the Bottom Line

New companies emerging in any industry today knows that they need a social media strategy. But what about established industry leaders that have been able to coast on long-standing brand recognition? These companies have been realizing over the last five years or so that...


Two Stories of Marketer Triumph

Marketers who rise to the executive suite share a specific trait: adaptability. They work in different environments, engage with a myriad of audiences and tackle unexpected scenarios. To join their ranks, modern marketers must constantly evolve and commit to professional (and personal) growth. Here,...