It’s encouraging to see marketers embracing the power of data analytics and AI. Not only does this adoption produce more accurate and effective creative campaigns, but it also challenges marketers ...

Amazon’s recent Whole Foods acquisition for a mere $13.7 billion has sparked a lively discussion around the changing architecture of the retail world and what companies must do to keep ...

Last week brought hundreds of IT manufactures and solution providers together in McLean, Virginia for immixGroup’s first annual Government IT Sales Summit. The event, crafted for companies that sell technology ...

The disconnect between marketing and sales teams serves as a very frustrating and, at times, seemingly insurmountable obstacle for modern B2B and B2G organizations. However, with the proper strategy, willingness ...