Kurt Gastrock

Team alignment is a top priority for today’s high-level sales and marketing professionals. It’s no longer a concept, it’s a requirement. In fact, this topic took center stage at both…

Team alignment is a top priority for today’s high-level marketing and sales professionals. In fact, this topic took center stage at both the 2015 Mid-Atlantic Marketing Summit and the Salesforce…

Did you know that only 21 percent of marketers say they are successful tracking ROI?  Yikes! The findings from a recent study conducted by the Content Marketing Institute are certainly…

During World War II, the Allies crafted a bold plan to capture a number of key bridges in Europe in a campaign called Operation Market-Garden.  Its failure was retold in…