Team alignment is a top priority for today’s high-level sales and marketing professionals. It’s no longer a concept, it’s a requirement. In fact, this topic took center stage at both…
Kurt Gastrock
-
-
Team alignment is a top priority for today’s high-level marketing and sales professionals. In fact, this topic took center stage at both the 2015 Mid-Atlantic Marketing Summit and the Salesforce…
-
FeaturedTech Talk
Demonstrating Impact: Advice from Industry Leaders on How to Drive Revenue and Determine ROI
by Jenna Sindleby Jenna SindleDid you know that only 21 percent of marketers say they are successful tracking ROI? Yikes! The findings from a recent study conducted by the Content Marketing Institute are certainly…
-
FeaturedTech Talk
Sales and Marketing Alignment: Is It a Bridge Too Far?
by Jenna Sindleby Jenna SindleDuring World War II, the Allies crafted a bold plan to capture a number of key bridges in Europe in a campaign called Operation Market-Garden. Its failure was retold in…