Tag Archives: lenovo

Engagement Tips from the VP of Brand Communications at adidas

“Marketing is Dead: Engagement is Alive.” As marketers, we probably know that this is true. E-blasts, blogging, and print materials don’t do what they used to, how can we adapt? Retail Technology Insider explored this question with help from the Incite Group interview with...



Top Tips for Tracking ROI

Only 21 percent of marketers say they are successfully tracking ROI.  Yikes! The findings from a recent study conducted by the Content Marketing Institute are certainly disconcerting.  If we as marketers are unable to demonstrate measurable impact from our programs, are we destined to...