There have been several good articles lately on my favorite marketing topics of ABM, insight, and authenticity. I had my first taste of account based marketing (ABM) success more than ...

  This month on Modern Marketing Today, we’ve taken an in-depth look at the world of marketing analytics. We started out with Sheryl Pattek, VP-principal analyst at Forrester Research, who ...

Marketers realize that in order to grow revenue, they have the primary responsibility of bringing in more qualified leads—a task easier said than done. In keeping with this month’s in-depth ...

“Without data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” These telling words from author and marketing and business guru, Geoffrey Moore, ...

Jason Allen, VP-Multi-Channel at video game retailer GameStop, describes the role data has played in the company. After implementing a loyalty program in 2010 -- now 25 million consumers strong ...

One of the reasons the Inbound Marketing Summit (IMS) conferences are so unique is because of the community and digital content that is established among participants. The Pulse Network helps ...

Susan Ganeshan, Chief Marketing Officer at newBrandAnalytics, is passionate about helping businesses increase revenue, gain operational intelligence and competitive advantage by teaching her clients to listen to social intelligence and ...

Earlier this week, Marketo, the provider of a leading cloud-based marketing software platform, celebrated the 1,000th post on their blog. Reaching the important milestone in the company’s publication was cause ...

Thanks to an increasingly digital economy and empowered customer, the marketing landscape is undergoing a paradigm shift. Enter the age of modern marketing. Through innovative technology, valuable content, and cutting-edge ...

Here at Modern Marketing Today, we spend a great deal of time discussing the latest and greatest tools and technology available to modern marketers to help them reach, engage, and ...