Marketing Budgets

There’s a strategy shift in MarTech and AI, as MarTech procurement intentions have made a massive swing to embracing new GenAI tools, applications and analytics.

Whether your new fiscal year started in January or is coming up in July, or even October, marketers are fighting hard to hold on to

CMOs

CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets

Three Perspectives

CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets

Playbook

It goes without saying that we are living through a period of great uncertainty. The global pandemic and domestic events have conspired to create conditions