A marketing strategy is typically only as good as the research that’s been gathered to inform it. Marketing strategies fail for many reasons, so we need to take the time ...

Marketing is the hub for a typical company’s relationship with its customers and prospects – it’s where it all comes together. Marketing assimilates customer feedback, social media conversations, product features, ...

When marketers think about target demographics, normally descriptors like age, location, gender, and occupation come to mind. But what about when an audience is temporary or transient, like in an ...

Artificial intelligence (AI) offers a treasure trove of advantages to marketers, with knowledge of the customer being the crown jewel. AI gives marketers the ability to anticipate their customers’ needs ...

There’s no one-size-fits-all approach for marketing, especially when you take a look at the differences between the public and private sectors. Each marketing approach needs to be tailored to the ...

The rise of the digital and subscription economy has given both companies and consumers a different perspective on the marketing process. It's crucial for marketers to adjust their strategy and ...

Mark Freeman, Senior Director of Marketing, DuPont Fabros Technology Business-to-business marketers know that a clearly defined message and specific target audiences are essential. But what makes a prospect choose your ...

With all of the content mediums and distribution channels out there it can be easy for marketers to fall into the trap of simply churning out content without a well-defined ...