marketing

Marketers venture into campaigns with the best of intentions. With goals of solid ROI, increased sales, and brand awareness, it seems like they are striving for the best. But according…

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…

There seems to be an endless amount of marketing, networking, conferences, and other events that creatives can fill their time with – but are they worth it? Events that you…

Every marketer knows the challenge of handling a company social page. Posts need to be engaging yet simple, targeted yet general enough to attract an audience. It can be a…

This week, the nation’s leading marketers from some of the world’s largest and most respected brands have descended on Las Vegas, NV, for the Marketo Marketing Nation Conference, which is…

Everyone’s heard the old adage “the customer is king,” right? Every business owner knows that it’s in their best interest to make sure that each of their customers finds the…

Legendary: remarkable enough to be famous. As a marketer, we strive for all our campaigns to be remarkable, captivating, and inspiring, and one of the ways we can meet this…

Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…

An oversized green straw, a black turtleneck, and an orange swoosh? All symbols of iconic brands that are pushing the customer journey to a new level. A recent study by…

As every marketer knows, there are many marketing conferences each year and many of them deliver similar messages to the audience. One that brings something different to the table is…