marketing

Every marketer knows the challenge of handling a company social page. Posts need to be engaging yet simple, targeted yet general enough to attract an audience. It can be a…

This week, the nation’s leading marketers from some of the world’s largest and most respected brands have descended on Las Vegas, NV, for the Marketo Marketing Nation Conference, which is…

Everyone’s heard the old adage “the customer is king,” right? Every business owner knows that it’s in their best interest to make sure that each of their customers finds the…

Legendary: remarkable enough to be famous. As a marketer, we strive for all our campaigns to be remarkable, captivating, and inspiring, and one of the ways we can meet this…

Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…

An oversized green straw, a black turtleneck, and an orange swoosh? All symbols of iconic brands that are pushing the customer journey to a new level. A recent study by…

As every marketer knows, there are many marketing conferences each year and many of them deliver similar messages to the audience. One that brings something different to the table is…

Today, the cybersecurity space is more competitive than ever before. With evolving threats and targets, cybersecurity companies are looking to their marketers to help them stand out from the crowd.…

Grocery robots, Chip and Joanna Gaines, and 16,000 industry leaders – what could this be? The National Retail Federation brings together innovative industry leaders, technology that is disrupting the retail…

Marketing is the hub for a typical company’s relationship with its customers and prospects – it’s where it all comes together. Marketing assimilates customer feedback, social media conversations, product features,…