Tag Archives: marketing

Approaching Marketing Strategy from an Engineer’s Perspective

Marketing is the hub for a typical company’s relationship with its customers and prospects – it’s where it all comes together. Marketing assimilates customer feedback, social media conversations, product features, messaging, big data, process, algorithms and technology to develop strategies that reach out to...



Modern Marketing Today’s Best Hits of 2017

As 2017 comes to a close, the Modern Marketing Today team would like to thank our wonderful readers and contributors for another great year on the books. To celebrate all the great discussion, insight, and content created in the marketing community this year, we’re...