A CRM is helpful for a business as it helps a business to build relationships with its customers. This leads to customer loyalty and customer retention. A business can nurture ...

Generation Y are selective consumers who view traditional advertising and marketing messages with suspicion. Major companies such as Pepsi and McDonald’s have hired experts to advise them on how to reach the ...

By quantifying consumer perceptions and sentiments about brands in real-time, marketers now have the power to see how they stack up against their competition, understand where they are excelling, and ...

Disinformation, or deliberately false or misleading information, costs brands billions of dollars annually, damages trust in organizations, and has an overall negative effect on society. We saw this when Facebook ...

Modern consumers value digital brand experiences, with 86 percent of buyers willing to pay more for personal, meaningful, and tailored interactions. Businesses will need to satisfy the growing demand for ...

The year is coming to a close. Advertising and marketing departments are only afforded so much money each year to promote their brands and they’ve got to be careful to ...

It goes without saying that we are living through a period of great uncertainty. The global pandemic and domestic events have conspired to create conditions for organizations for which there ...

Marketing innovation is critical for success; any modern marketer would agree. Yet, the influence of the pandemic has prompted many companies to innovate their content and delivery all at the ...

The pandemic has derailed many a young person’s plans. From a traditional end of year events to internships and job offers, the traditional summer experiences evaporated for many college students. ...

The words ‘unprecedented times’ is on track to become the phrase of 2020. With one shock after another companies and marketers have found themselves in uncharted waters courtesy of the ...