It's no secret that 2023 is shaping up to be another challenging year for organizations of all sizes, with fluctuating markets impacting budgets and strategies. Despite this, events remain an ...

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand's products.  Social Media Platforms  Companies looking to promote products during ...

Email marketing is a cost-effective and targeted way for companies to reach consumers. When done correctly, it’s an incredible tool to drive engagement and sales. Companies can use an email marketing ...

During a recession, consumer spending changes. Whether due to real or perceived financial risks, people gravitate toward affordable products and avoid nonessentials. While some brands with well-off audiences may be ...

A CRM is helpful for a business as it helps a business to build relationships with its customers. This leads to customer loyalty and customer retention. A business can nurture ...

Generation Y are selective consumers who view traditional advertising and marketing messages with suspicion. Major companies such as Pepsi and McDonald’s have hired experts to advise them on how to reach the ...

By quantifying consumer perceptions and sentiments about brands in real-time, marketers now have the power to see how they stack up against their competition, understand where they are excelling, and ...

Disinformation, or deliberately false or misleading information, costs brands billions of dollars annually, damages trust in organizations, and has an overall negative effect on society. We saw this when Facebook ...

Modern consumers value digital brand experiences, with 86 percent of buyers willing to pay more for personal, meaningful, and tailored interactions. Businesses will need to satisfy the growing demand for ...

The year is coming to a close. Advertising and marketing departments are only afforded so much money each year to promote their brands and they’ve got to be careful to ...