A very happy and safe Christmas to all of our readers from the Modern Marketing Today editorial staff! We hope you are enjoying your holidays and maybe even a few ...

Marketers everywhere are surrounded by the buzz about digital marketing. But is it just a cool, new trendy way to reach customers? Or is there more to this new set ...

The convergence of social, sales and marketing has been a long process that started back in 2000. It started with Google Search, which enabled buyers to educate themselves on upcoming ...

Despite torrential rain and dreadful commutes, Mark Schaefer addressed an eager, if not slightly damp, crowd at his Vocus sponsored talk on the evening of Wednesday, April 30th. The event ...

By now, most marketers are familiar with the concept of modern marketing and the benefits of embracing technology and new approaches to meet organizational goals. But what if you’re stuck ...

We recently featured an exclusive excerpt of Marc Hausman’s newest must-have resource for modern marketers. The eBook, entitled, The Intersection Point: Where Content, Social and Sales Collide, offers tips, best ...

We spend a significant amount of time looking at the challenges modern marketers face in today’s increasingly difficult market and the tools available to overcome these challenges. One of the ...