Tag Archives: modern marketing





How to Define a Qualified Sales Lead

This article was written by Steve Richard, Co-founder and Managing Partner at VorsightBP. Learn more about VorsightBP here. Having a common definition of a qualified lead is essential to effective lead to opportunity conversions in the funnel. But sadly too many organizations lack a...


Crafting Content For Your Web2Sales Program

When crafting content for your Web2Sales program, try subscribing to the 3 E’s as a general rule: it needs to engage, educate, and when appropriate, entertain. Give people a reason to read your content. Don’t focus on how great your company or service may...




The Power of People-Based Marketing

The third annual Future of Marketing Summit is set to take place on Wednesday, September 16th and Modern Marketing Today will be on the scene to bring you all of the top tips and trends discussed by industry leaders. Erik Hawkins of Facebook will...


How To Embrace Corporate Storytelling for Impact and Influence

The channels that companies employ to target, message and interact with key constituents have shifted online. As a result, corporate communications and public relations professionals at global and mid-market brands have moved rapidly to embrace a more dynamic, social and search-oriented content environment. What...