Learning from marketing professionals and sharing that knowledge is one of our main missions here at Modern Marketing Today. In this roundup, we are thankful for insight into several different areas, including public sector marketing, advertising, and brand management from award-winning marketers. Read on...
Earlier this month, government marketers gathered to discuss the latest trends and pressing pain points in their field at the annual GAIN Conference in Reston, VA. Part of the event always includes an awards ceremony that acknowledges government marketers who go above and beyond...
As 2017 comes to a close, the Modern Marketing Today team would like to thank our wonderful readers and contributors for another great year on the books. To celebrate all the great discussion, insight, and content created in the marketing community this year, we’re...
At some point, pretty much every marketer has heard the idea that “content is king.” And most would say that’s absolutely correct. The content companies and organizations choose to share is what helps really communicate a particular mission or concept and helps shape their...
Marketing to the public sector is already a unique task in comparison to marketing in the private sector. There are different regulations, priorities and challenges to be considered. But what about the differences between federal-level marketing and state and local level marketing? Surely there...
An undeniable shift has occurred in business-to-business (B2B) and business-to-government (B2G) marketing and sales. Today, buyers have an increased understanding of vendors and their solutions and, according to CEB, are nearly 70 percent of the way through the evaluation process before ever engaging with...
As the editors at “All About Experience” ramp up for Eloqua’s highly anticipated user conference in November, we wanted a chance to get a sneak peek of what’s in store for this year’s conference, which grows larger every year. And who better to offer...
