Elevating Consumer Experience with First-Party Data
For years, brands have been using third-party cookies to track website traffic, improve the user experience, and collect data to better personalize and target ads to the right audience. With ...
Tag: Omnichannel experience
To Thrive in Today’s Retail Sector Success be Customer Centric
Just about a year ago, there were a flurry of articles and think pieces lamenting the demise of the retail sector. The Retail Apocalypse was nigh; beloved brands were toppling ...
For Success in the Retail Sector Stop Thinking in Dichotomies and Start Thinking Omnichannel
Most of the commentary we read about the retail sector these days talks in dichotomies: Bricks and Clicks, Online vs. Instore, Walmart vs. Amazon. The list could go on and ...
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