online marketing

By now, most marketers are familiar with the concept of modern marketing and the benefits of embracing technology and new approaches to meet organizational goals. But what if you’re stuck…

It’s no news that marketers today are being tasked with roles they’ve never before had to fill. And when working in a past-paced industry like marketing, it can be tough…

Today’s post is courtesy of Diane Primo, the founder and CEO of IntraLink Global, a next generation marketing and content firm that creatively interlinks content strategy, social media and technology.…

As the marketing landscape continues to evolve, the role of the modern marketer is beginning to take shape and become more clearly defined. In an effort to better understand the…

Living in the Age of the Internet, one of the largest drivers of website traffic is search marketing. But successful search marketing campaigns do not rely on luck, but rather…

Thanks to technology, modern marketers have a wealth of resources at their disposal to aide them in reaching and connecting with their target audiences. The internet, in particular, has played…