Both public relations and publicity are terms used to refer to the relationship that a company has with the public. Although both are closely related to each other, there are ...

To generate more brand awareness, companies in the pet industry need to create pet PR campaigns that are going to elicit an emotional response from the target audience. After all, ...

Aside from creating great furniture, homeware, and accessories, creating a successful company in the industry requires the right promotional efforts too. After all, most consumers tend to see homeware and furniture ...

Having a media presence can help any company stand out from its competitors, and attract potential customers, business partners, as well as investors. However, when most companies start out operating ...

Today's post is courtesy of Diane Primo, the founder and CEO of IntraLink Global, a next generation marketing and content firm that creatively interlinks content strategy, social media and technology. ...