Tag Archives: public sector marketing

Straight Talk from Government IT Decision Makers at GAIN 2016

Day two of GAIN 2016 is wrapping up. One of the most exciting features of this conference was the plethora of federal insiders sharing advice with B2G marketing professionals. Government marketers are always asking themselves ‘what does my customer want?’ or ‘how are my targets...


Survive on the New Federal Marketing Battleground

We’re live at day one of GAIN 2016! With very few events available to the government marketing community, attendees are abuzz with excitement about the opportunity to network and share insight with peers. The event is hosted by Government Marketing University,  a learning platform dedicated...




GAIN 2016: An Exciting New Event for Government Marketers

Are you a business-to-government marketer looking to kickstart your 2017 planning? Join us September 22nd-23rd for up-to-the-minute coverage of GAIN 2016. One of the only events of its kind, GAIN 2016 will bring together hundreds of professionals in the government marketing community. There are...


4 Keys for Success in Public Sector Marketing

While the majority of our time on Modern Marketing Today is spent discussing B2B marketing, we know that a large portion of our audience is also engaged in B2G, or business to government marketing. Public sector marketing is growing increasingly complex due to the...