public sector marketing

Connecting engagement to demand is the goal of all sales and marketing organizations and the success of the team is largely dependent on the vision of their leadership. So we…

Earlier this month, government marketers gathered to discuss the latest trends and pressing pain points in their field at the annual GAIN Conference in Reston, VA. Part of the event…

Day two of GAIN 2016 is wrapping up. One of the most exciting features of this conference was the plethora of federal insiders sharing advice with B2G marketing professionals. Government marketers…

We’re live at day one of GAIN 2016! With very few events available to the government marketing community, attendees are abuzz with excitement about the opportunity to network and share insight…

While there are many resources and events created for B2B marketers, B2G marketers often find themselves with little direction when it comes to truly connecting with prospects. That’s why this…

Many times on Modern Marketing Today we’ve discussed the benefits of taking a journalistic approach to content creation. In fact, just last week at MozCon, speakers examined the growing trend of journalists…

Are you a business-to-government marketer looking to kickstart your 2017 planning? Join us September 22nd-23rd for up-to-the-minute coverage of GAIN 2016. One of the only events of its kind, GAIN…

While the majority of our time on Modern Marketing Today is spent discussing B2B marketing, we know that a large portion of our audience is also engaged in B2G, or…