Earlier this month, government marketers gathered to discuss the latest trends and pressing pain points in their field at the annual GAIN Conference in Reston, VA. Part of the event always includes an awards ceremony that acknowledges government marketers who go above and beyond...
Day two of GAIN 2016 is wrapping up. One of the most exciting features of this conference was the plethora of federal insiders sharing advice with B2G marketing professionals. Government marketers are always asking themselves ‘what does my customer want?’ or ‘how are my targets...
We’re live at day one of GAIN 2016! With very few events available to the government marketing community, attendees are abuzz with excitement about the opportunity to network and share insight with peers. The event is hosted by Government Marketing University, a learning platform dedicated...
While there are many resources and events created for B2B marketers, B2G marketers often find themselves with little direction when it comes to truly connecting with prospects. That’s why this week’s GAIN 2016 conference is so unique. For two days B2G marketers will come...
Many times on Modern Marketing Today we’ve discussed the benefits of taking a journalistic approach to content creation. In fact, just last week at MozCon, speakers examined the growing trend of journalists entering the content marketing industry. Here to share his journey from journalist to content...
Are you a business-to-government marketer looking to kickstart your 2017 planning? Join us September 22nd-23rd for up-to-the-minute coverage of GAIN 2016. One of the only events of its kind, GAIN 2016 will bring together hundreds of professionals in the government marketing community. There are...
While the majority of our time on Modern Marketing Today is spent discussing B2B marketing, we know that a large portion of our audience is also engaged in B2G, or business to government marketing. Public sector marketing is growing increasingly complex due to the...
