With Content Marketing World in full swing, let's take a step back to really think about some of the emerging trends and talking points. Here are some questions that really ...

This article was written by Steve Richard, Co-founder and Managing Partner at VorsightBP. Learn more about VorsightBP here. Having a common definition of a qualified lead is essential to effective ...

It’s one of the most daunting challenges we face as marketers: How to determine the effectiveness of our programs and demonstrate measurable return on investment. According to the Content Marketing ...

It is no secret that the performance of a marketing campaign eventually comes down to a sales reps’ ability to have a conversation with a prospective buyer. That’s why B2B ...

For modern marketers, one tactic that has produced some of the most impressive results is the alignment of the marketing and sales teams. Unfortunately, this can prove to be more ...